Client Project:

Client History & Research Started after newlyweds Paul and Leslie spent a week in Italy and a week in Greece for their honeymoon. Started after newlyweds Paul and Leslie spent a week in Italy and a week in Greece for their honeymoon. Fell in love with the crepes they ate each day from street vendors. Fell in love with the crepes they ate each day from street vendors. Returned to Columbus and searched everywhere for a crepe that brought back the fond memories of their trip. Returned to Columbus and searched everywhere for a crepe that brought back the fond memories of their trip. Search came up empty – Paul started the company on his own. Search came up empty – Paul started the company on his own. Began with a cart three years ago and progressed into a truck and catering business. Began with a cart three years ago and progressed into a truck and catering business. Travels to local events and festivals. Travels to local events and festivals.

Analysis of client communications Uses social media sites Facebook, Twitter and Instagram. Uses social media sites Facebook, Twitter and Instagram. Social media sites are not updated regularly. Social media sites are not updated regularly. Website provides s and limited contact list. Website provides s and limited contact list. Internal communications limited since creperie does not have many employees. Internal communications limited since creperie does not have many employees.

SWOT Analysis

Strengths First creperie in Columbus. First creperie in Columbus. Uses local, fresh ingredients. Uses local, fresh ingredients. High quality product. High quality product. Personalized touch. Personalized touch. Customizable options for catering menus. Customizable options for catering menus.

Weaknesses Weather. Weather. No phone number to get into direct contact. No phone number to get into direct contact. No products online. No products online. No promotions during the winter. No promotions during the winter. Not enough staffing during summer. Not enough staffing during summer.

Threats Supply prices are changing constantly. Supply prices are changing constantly. New competitors come and go. New competitors come and go. Catering clients canceled minutes before an event. Catering clients canceled minutes before an event. Crepes more accessible in other parts of the US. Crepes more accessible in other parts of the US.

Opportunities Can expand social media presence. Can expand social media presence. New hires and multiple locations. New hires and multiple locations. More menu items. More menu items. Establishing a permanent location and restaurant, if possible. Establishing a permanent location and restaurant, if possible.

Recommendations & Collateral Pieces Infographic by Cameron Infographic by Cameron Press Release by Taylor H Press Release by Taylor H Blog Post by Taylor B Blog Post by Taylor B Feature Story by Alex Feature Story by Alex Social Media Plan by Joshua Social Media Plan by Joshua Mobile App Plan by Tani Mobile App Plan by Tani

Infograhpic on Rewards Program A rewards program would honor returning customers and encourages costumers to return. A rewards program would honor returning customers and encourages costumers to return. Creates more business. Creates more business. Customers present their mobile app card at time of purchase. Customers present their mobile app card at time of purchase. Every purchase earns a star. More stars earn rewards and places costumers at a specific rewards level. Every purchase earns a star. More stars earn rewards and places costumers at a specific rewards level.

Press Release on Easton Spot Announces huge news event for creperie. Announces huge news event for creperie. Tells audiences of a specific location and times that Leslie’s Creperie will be open for the upcoming summer. Tells audiences of a specific location and times that Leslie’s Creperie will be open for the upcoming summer. Is completely prepared and ready to be pitched to local news outlets when the announcement is made. Is completely prepared and ready to be pitched to local news outlets when the announcement is made. Helped creperie outsource PR work, while still obtaining results. Helped creperie outsource PR work, while still obtaining results.

Blog Post on Creperie Make public familiar with the foods offered. Make public familiar with the foods offered. Section called “Food of the Week” to increase awareness and understanding. Section called “Food of the Week” to increase awareness and understanding. Survey to let voters decided where to go next. Survey to let voters decided where to go next. Big events are a key component. Big events are a key component.

Feature Story on Creperie Showing off the qualities of the creperie and the owners. Showing off the qualities of the creperie and the owners. Provide quotes from creperie and customers. Provide quotes from creperie and customers. People may be unaware of the option to buy locally made crepes. People may be unaware of the option to buy locally made crepes. Targeted towards publications: Columbus Underground, Columbus Dispatch and other local media. Targeted towards publications: Columbus Underground, Columbus Dispatch and other local media.

Social Media Plan Uses Facebook and Twitter to connect with customers and provide feedback. Uses Facebook and Twitter to connect with customers and provide feedback. Uses Pinterest to showcase menu options and recipes. Uses Pinterest to showcase menu options and recipes. Planned social media schedule announcing major news, changes or events. Planned social media schedule announcing major news, changes or events.

Mobile App Plan Provides customers with company information. Provides customers with company information. Easy access to rewards, specials, menus, locations, dates and times. Easy access to rewards, specials, menus, locations, dates and times. Allows customers to offer suggestions and reviews. Allows customers to offer suggestions and reviews.

Communication with Client In person interview & meeting In person interview & meeting s s Text & Phone Calls Text & Phone Calls Client had access to Google Doc Client had access to Google Doc

Client Feedback Client appreciated our recommendations and hard work. Client appreciated our recommendations and hard work. Client willing to implement ideas in the future to create more business. Client willing to implement ideas in the future to create more business. Will make use of our collateral pieces. Will make use of our collateral pieces.

Conclusion Conclusion Questions Questions Clients Links: Clients Links: Website: Website: Facebook: Facebook: Twitter: Twitter: