Quarterly Update Q Film4

Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire & FHM) Film4 had an average monthly reach of 25.5m for individuals in Q4, beating Sky Movies channels combined average monthly reach of 13.1m In terms of share, Film4 is the 3rd biggest digital channel for Men, as well as 5 th biggest for ABC1 Adults and 6 th biggest for ABC1 Men – up one place since last quarter Film4 is the biggest film channel, reaching more than the Sky Movies channels combined Sources: BARB/Advantedge Q4 2014/GB TGI 2014 Q4 (July 2013 – June 2014) base = adults, viewers defined as all adults who state Film4 as 1 st favourite channel The Hunger Games was the 3 rd biggest film of all time on the channel, with an average audience of 1.5m and average share of 8.0% The 9pm Film saw a +5% increase in average audience for ABC1 Men and +3% increase for ABC1 ads compared to Q Film4 viewers are commercially receptive and try to keep up with developments in technology

Audience Insight

Film4 has a strong male profile Source: BARB/Techedge, Q4 2014, profile base = 16+

Source: BARB/Advantedge. Q4 2014, reach condition = 3 consecutive mins. Film4 continues to achieve more than the combined reach of all Sky Movies

…and has a higher monthly reach ABC1 Men Average Monthly Reach (000s) Q than competing media Source: BARB/Advantedge Q GB TGI 2014 Q4 (July 2013 – June 2014) base = ABC1 Men (cinema reach defined as ABC1 men who state they visit the cinema once a month or more, Magazines = AIR)

Source: BARB/Advantedge, Q Minimum TVR=0.2 Highest Occurrence, Adults 16+ Top Rating Films Adults Rank Programme TitleDateTVR'000 (AVG) 1 THE HUNGER GAMES 11/11/ ,421 2 RISE OF THE PLANET OF THE APES 10/11/ BATTLESHIP 30/12/ INDEPENDENCE DAY 23/12/ CONTRABAND 28/12/ THE EAGLE 18/12/ PAUL 14/11/ VEHICLE 19 05/12/ THE DESCENDANTS 22/12/ X-MEN: FIRST CLASS 13/11/

Source: GB TGI 2014 Q4 (July 2013 – June 2014) base = all adults, viewers defined as all adults who state Film4 as 1 st favourite channel Film4 viewers are commercially Film4 Viewers… Are commercially receptive, they enjoy watching ads featuring their favourite celebrities (index=160) and find TV ads interesting to talk about (index=116) They agree that when they buy any product, its style and design are as important as its quality (index=140). They love to buy new gadgets & appliances (index=136) and try to keep up with developments in technology (index=119) They are also image conscious. Film 4 viewers believe a designer label improves a person’s image (index=139), they find it important to look well dressed (index=128)and they claim to spend a lot on clothes (index=125). Receptive, tech savvy & image conscious

Other Research

Source: Future Foundation ‘Film and Cinema – Consumer engagement with films at home and in the cinema (May 2013) ‘We see no reason why film TV watching at home will decline. Indeed the quality and appeal of film watching in the comfort of our living spaces is only set to rise as ownership of high quality screens that ever more impressively rival the cinema increase and as access to films at home multiply.’ Consumers are spending more on in-home leisure

What’s coming up Q4 2014

Halloween March 2015: The future starts here, with our annual sci-fi season. Serenity Chronicle Men in Black III The Adjustment Bureau Wolverine