1. BT Sport
Q3 Update 2017

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 1 & 2 both reach more adults on a monthly and weekly basis than Sky Sports 3, 4 and 5
Source: BARB Techedge – Q3 2017, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
PREMIER LEAGUE
905 2
FA COMMUNITY SHIELD
617 3
UEFA CHAMPIONS LEAGUE
588 4
UEFA SUPER CUP
561 5
UEFA EUROPA LEAGUE
471 6
MOTOGP
228 7
PREMIER LEAGUE TONIGHT
209 8
AVIVA PREMIERSHIP RUGBY
180 9
LADBROKES PREMIERSHIP
131 10
UEFA CHAMPIONS LEAGUE HIGHLIGHTS
117
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
CLASSIC MOTD - THRILLERS
302 2
SERIE A REVIEW
287 3
BTS FILLERS 2017
286 4
AVIVA PREMIERSHIP RUGBY HIGHLIGHTS
279 5
MOTOGP REWIND
278 6
COLLEGE GAMEDAY
274 7
GERMAN CUP
260 8
TROPHÉ DES CHAMPIONS
256 9
BT SPORT RELOAD
246 10
RUGBY TONIGHT
241
Source: Techedge Q3 2017, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI 07/16-06/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN