1. BT Sport
Q1 Update 2019

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 1 reaches more adults on a weekly and monthly basis than Sky Sports Football, F1 and Action
Source: BARB Techedge – Q1 2019, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
UEFA CHAMPIONS LEAGUE
1,167 2
PREMIER LEAGUE
1,055 3
THE EMIRATES FA CUP
849 4
UEFA EUROPA LEAGUE
573 5
LADBROKES PREMIERSHIP
220 6
MOTOGP
212 7
HEINEKEN CHAMPIONS CUP
177 8
GALLAGHER PREMIERSHIP RUGBY
169 9
BT SPORT SCORE
160 10
UEFA CHAMPIONS LEAGUE HIGHLIGHTS
155
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
MLB: CAPS OFF
314 2
TEST MATCH CRICKET
304 3
THE BIG MATCH REVISITED /83
271 4
TEST MATCH CRICKET HIGHLIGHTS
268 5
FORMULA E - STREET RACERS
259 6
CRICKET CLASSICS
257 7
MOTOGP REWIND
251 8
SATURDAY MORNING SAVAGE
244 9
NO FILTER BOXING
240 10
GALLAGHER PREMIERSHIP RUGBY
239
Source: Techedge Q1 2019, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI Q1, January – December 2018, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN