1. 4Music & Box Channels
Q1 2017

2. Channel Profiles
Source: BARB/Advantedge, Q1 2017

3. Q1 highlights
4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=249) and claim that advertising helps them choose what to buy (i=142)
4Music & the Box channels reach 26% of 16-34s every month (3.7m)
43% of the 4Music audience are aged 16-34, and 58% of BOX MUSIC viewers
They are trendsetters – they buy new products before most of their friends (i=126) and people come to them for advice before buying new things (i=144).
Source: BARB/Advantedge, Q1 2017, TGI FY 2016, base = adults 16+.

4. Top rating 4Music programmes
Programme Title
TVR 1
MERRY XMAS FROM 4MUSIC!
1.099 2
LITTLE MIX'S MAGICAL CHRISTMAS 20
1.027 3
50 GREATEST CHRISTMAS SONGS EVER!
0.527 4
TRENDING NOT LIVE: XMAS SPECIAL!
0.479 5
8 OUT OF 10 CATS
0.477 6
THE STARS' CHRISTMAS TAKEOVER
0.37 7
AN OLLY GOOD CHRISTMURS! TOP 20
0.367 8
RUDE TUBE: TOTALLY MASHED
0.361 9
DON'T STOP THE XMAS POP PARTY!...
0.33 10
RICH KIDS OF BEVERLY HILLS
0.315
Source: BARB/Advantedge, Q1 2017, unique programme titles

5. The Box channels reach more 16-34s each month vs. popular magazines
4Music & Box 6 combined Monthly reach = 3.7m
Music/Film mags combined Monthly reach -Mixmag, Mojo, Q & Empire = 568k
Men’s mags combined Monthly reach –GQ, Men’s Health, Men’s Fitness & Esquire = 891k
Women’s mags combined Monthly reach –Glamour, Elle, Marie Claire & Cosmopolitan = 1.4m
Source: GB TGI FY 2016, 4Music & Box 6 : BARB/Advantedge, Q1 2017

6. The typical 4Music Viewer
4Music viewers say they are TV addicts (i=131) and enjoy watching adverts as much as the programmes (i=196). They find TV advertising interesting and say it gives them something to talk about (i=194).
4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=249) and they enjoy watching ads featuring their favourite celebrities (i=163).
Whilst watching TV they will also search on the internet for products they’ve seen advertised (i=158) and claim that advertising helps them choose what to buy (i=142).
Source: GB TGI FY 2016, base = adults. 4Music viewer defined as those who select is as 1st, 2nd or 3rd favourite channel.

7. The typical 4Music Viewer
4Music viewers have premium tastes, saying they wear designer clothes (i=184), can’t resists expensive perfume/ aftershave (i=162) and have expensive tastes (i=152).
They are conscious of appearance – they like to stand out in a crowd (i=169) and they say designer labels improve a person’s image (i=195). They like to keep up with the latest fashions (i=192) and they spend a lot on clothes (i=198).
They are trendsetters – they buy new products before most of their friends (i=126) and are usually the first amongst their friends to know what’s going on (i=122). People come to them for advice before buying new things (i=144).
They are connected, saying they couldn’t live without internet on their mobile phone (i=137) and feel the need to check social networking sites every day (i=150).
Source: GB TGI FY 2016, base = adults. 4Music viewer defined as those who select is as 1st, 2nd or 3rd favourite channel.