1. BT Sport
Q1 Update 2018

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 1, 2 & 3 both reach more adults on a weekly basis than Sky Sports Football, Cricket, and Action
Source: BARB Techedge – Q1 2018, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
PREMIER LEAGUE
935 2
UEFA CHAMPIONS LEAGUE
906 3
THE EMIRATES FA CUP
807 4
UEFA EUROPA LEAGUE
672 5
MOTOGP
252 6
ONE DAY INTERNATIONAL CRICKET
201 7
AVIVA PREMIERSHIP RUGBY
178 8
THE EMIRATES FA CUP TONIGHT
172 9
EUROPEAN RUGBY CHAMPIONS CUP
146 10
ANGLO-WELSH CUP RUGBY
144
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
GILLETTE WORLD SPORT
370 2
MOTOGP CLASSICS
365 3
BUNDESLIGA SPECIAL 4
CLASSIC MOTD - THRILLERS
358 5
MOTOGP HIGHLIGHTS
357 6
UFC TOP 10
346 7
FA CUP FINAL CLASSICS
330 8
UFC ROAD TO THE OCTAGON
327 9
WORLD RALLY CHAMPIONSHIP
296 10
NBA COUNTDOWN
291
Source: Techedge Q1 2018, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI 01/17-12/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN