1. Channel 4 Sales
Quarterly Update
Q2 2018

2. Q2 highlights
Audience insight
Other relevant research

3. 4Sales highlights
Channel 4 is the top converting commercial terrestrial channel for both 16-34s and ABC1 Adults
All 4 is the no. 1 reaching video on demand platform for young audiences
E4 reaches 44% of 16-34s (6.4M) and 41% of ABC1 1634s (3.3M) every month
Film4 had an average monthly reach of 32% for ABC1 Men.
UKTV’s took a 5.59% Adult Share in Q2 2018
In Q2 UKTV’s SOCI remains ahead of Sky and the Channel 5 family of channels
This strong performance was driven by Drama and Dave.
More4 reaches more ABC1 Adults (36%) than ITV3, ITV4, Sky 1 & Sky 2
4Music & the Box channels reach 22% of 16-34s every month (3.2m)
Source: BARB/Advantedge Q2 2018, TGI 04/17-03/18

4. Audience Insight

5. C4 Sales is young and upmarket
%ABC1
younger
downmarket
older
%16-34
Source: BARB/TechEdge, Q2 2018, base: all adults, all time, size based on adult avg. audience (000s)

6. Audience reach ABC1 Adults
Source: BARB/Advantedge, Q2 2018, reach condition = 3 consecutive mins.

7. Reach of 200 TVRs ABC1 Adults
Source: BARB/K2, Based on 200 TVR target, Q2 2018

8. Reach of 200 TVRs
16-34s
Source: BARB/K2, Based on 200 TVR target, Q2 2018

9. C4 Sales is efficient at reaching light viewers
Source: BARB/ TechEdge.Q Index 100 = All Adults 16+ Channels

10. Channel 4 has a clear brand image
Source : IPSOS Image Tracker, 2017 Q1

11. Channel 4’s audience is highly connected
Source: Channel 4/Kantar Digital Landscape Survey 2017; index 100 = average GB adult; in the last month ; C4 viewer = 1,2,3 favourite channel

12. All4 is the no.1 platform for young Upmarket audiences
Source: IPA Touchpoints 2017: used All 4 in the last month. Base = 16+

13. 42% of the All4 audience is 16-34
The All4 profile is young and
upmarket
Almost 2 in 3 are ABC1
42% of the All4 audience is 16-34
Source: IPA Touchpoints 2017: used All 4 in the last month. Base = 16+

14. The All 4 audience is commercially receptive
100 = All Adults
Source: TGI 04/17-03/18, reach = current use. Base = 16+