1. All 4 Quarterly Update
Q1 2018

2. All 4 had a record year in 2017
All 4 had a record year in 2017, with 718 million views (up 16% year on year), with 16.6 million registered users (+11%), and 3.4 million monthly active logins (+27%)
All 4 is the no. 1 reaching video on demand platform for young audiences, reaching 34.4% of 16-24’s, and 31.1% of 16-34’s.
The platform attracts an upmarket audience, with 62% of the viewers falling into the ABC1 category (above the 56% average for all Adults) , and Reaches 21.5% of them each month
Source: IPA Touchpoints 2017: Reach = used in the last month. Base = 16+

3. All 4 has high reach for key audiences
Monthly Reach (%)
Source: IPA Touchpoints 2017: Reach = used in the last month. Base = 16+

4. …and is the no.1 platform for young, upmarket audiences
Source: IPA Touchpoints 2017: used All 4 in the last month. Base = 16+

5. The All 4 profile is young and upmarket
Source: IPA Touchpoints 2017: used All 4 in the last month. Base = 16+

6. The All 4 audience is commercially receptive
100 = All Adults
Source: TGI 01/17-12/17, reach = current use. Base = 16+