1. More4
Quarterly Update
Q1 2018

2. More4 Highlights
More4 reaches more ABC1 Adults per month than Sky 1, ITV3 and ITV 4
More4 continues to perform strongly amongst ABC1 Adults, taking a 1.3% Share of the audience during Q1
More4 has an impressive ABC1 profile of 48%, which is higher than ITV1, ITV2, ITV3, Channel 5 and 5Star
More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper)
No.1 rating programme for ABC1 Adults on More this quarter was an episode of The Good Fight.
Sources: BARB/Advantedge Q1 2018, GB TGI, 01/17-12/17

3. Audience Insight

4. More4 profiles an older, upmarket female audience
Source: BARB/Advantedge, Q Profile base=All adults.

5. More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4
Source: BARB/Advantedge Q , reach condition = 3 consecutive mins. ABC1 Adults.

6. Average Daily Reach/AIR (Adults)
More4 reaches more adults than The Times, The Guardian, and i (Newspaper)
Average Daily Reach/AIR (Adults)
(000’s)
Source: BARB/Advantedge, Q reach condition= 3 consecutive mins. GB TGI (01/17-12/17)

7. Highest Rating Programmes
ABC1 Adults
Programme Title
000’s 1
THE GOOD FIGHT
433 2
REBECKA MARTINSSON: ARCTIC MURDERS
262 3
OBAMA: THE PRESIDENT WHO INSPIRED
256 4
CAR S.O.S
244 5
FOUR IN A BED
230 6
PENELOPE KEITH'S COASTAL VILLAGES
225 7
CLEOPATRA'S LOST TOMB
222 8
GUY MARTIN'S SPITFIRE
221 9
EGYPT'S GREAT PYRAMID: THE NEW EVIDENCE 10
FIRST HUMANS: THE CAVE DISCOVERY
216
Source: BARB/Advantedge, Q1 2018, Highest occurring prog. title

8. Highest Converting Programmes
ABC1 Adults
Programme Title
Index 1
THE I.T CROWD
137 2
MEET THE TRUMPS: FROM IMMIGRANT TO PRESI
128 3
KIRSTIE AND PHIL'S LOVE IT OR LIST IT
125 4
UGLY HOUSE TO LOVELY HOUSE WITH GEORGE C
121 5
THE GOOD FIGHT
119 6
THE CROSSRAIL DISCOVERY: LONDON'S LOST G
115 7
FILM: PRIDE AND PREJUDICE (2005) 8
REBECKA MARTINSSON: ARCTIC MURDERS
113 9
FATHER TED
111 10
A PLACE IN THE SUN
Source: BARB/Advantedge, Q1 2018, indexed against all adults, Highest occurring prog. Title.

9. More4 viewers are commercially receptive
Are commercially receptive, saying they tend to buy products from companies who sponsor TV programmes (Index 150), and say TV adverts are the types of ads they find the most useful in helping make a purchasing decision (Index 125)
An image conscious group, they are 14% more likely to say they like to stand out from the crowd, 8% more likely to say they have a very good sense of style and 7% more likely to say they enjoy shopping for clothes.
See themselves as influencers and early adopters, saying they buy new products before most of their friends (index= 118) and that they love buying new gadgets and appliances (index= 114).
Source: GB TGI Jan - Dec 2017 base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.