1. Channel 4 Sales
Quarterly Update
Q1 2019

2. Q1 highlights
Audience insight
Other relevant research

3. 4Sales highlights
Channel 4 is the top converting commercial terrestrial channel for both 16-34s and ABC1 Adults
All 4 is the no. 1 reaching video on demand platform for young audiences
E4 reaches 42% of 16-34s (5.9M) and 39% of ABC1 1634s (3.1M) every month
Film4 had an average monthly reach of 32% for ABC1 Men (4.3M).
UKTV’s Q1 SOCI was 9.56%.
YTD the network remains in an enviable position in the commercial market ahead of Sky and the Channel 5 family of channels.
This strong performance was driven by Drama and Dave.
More4 reaches more ABC1 Adults (36%) than ITV3, ITV4, Sky 1 & Sky 2
4Music & the Box channels reach 20% of 16-34s every month (2.9M)
Source: BARB/Advantedge Q1 2019, GB TGI 2019 Janaury – December 2018

4. Audience Insight

5. C4 Sales is young and upmarket
%ABC1
younger
downmarket
older
%16-34
Source: BARB/TechEdge, Q4 2018, base: all adults, all time, size based on adult avg. audience (000s)

6. Audience reach ABC1 Adults
Source: BARB/Advantedge, Q1 2019, reach condition = 3 consecutive mins.

7. Reach of 200 TVRs ABC1 Adults
Source: BARB/K2, Based on 200 TVR target, Q1 2019

8. C4 Sales is efficient at reaching light viewers
Source: BARB/ TechEdge. Q Index 100 = All Adults 16+ Channels

9. Channel 4 has a clear brand image
Source : IPSOS Image Tracker, 2017 Q1

10. Channel 4’s audience is highly connected
Source: Channel 4/Kantar Digital Landscape Survey 2017; index 100 = average GB adult; in the last month ; C4 viewer = 1,2,3 favourite channel

11. All4 is the no.1 platform for young upmarket audiences
Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

12. 42% of the All4 audience is 16-34
The All4 profile is young and
upmarket
Almost 2 in 3 are ABC1
42% of the All4 audience is 16-34
Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

13. The All 4 audience is commercially receptive
100 = All Adults
Source: GB TGI 2019 Q1 October 2017 – September 2018, base = 16+