© 2012 Citrix | Confidential – Do Not Distribute Prepare by reviewing the Selling & Positioning deck and leveraging the Solution Selling Reference Card Think about your “ideal customer profile,” “what to look for,” and “relating” Use this workshifting solution presentation to drive in-person conversations with executives The intent is to foster a higher-level business conversation that can lead to larger deals, improve our competitive position, and promote our product offering breadth It is not intended to be a product or technical deep dive The deck structure presumes that this is a follow-on to the “Why Citrix” presentation (“Why Citrix” Success Kit)“Why Citrix” Success Kit Think about the buyer/who is in the room and focus on concerns they will have If needed, an executive mobility video can be used as a presentation opener. Use customer examples that are relevant to your prospects – Search References & WinsSearch References & Wins Present the workshifting solution story in 3 key sections WHY– explain why workshifting ibis so important and why organizations are moving towards workshifting solutions WHAT – describe what the Citrix workshifting solution is HOW – guide companies on how to get workshifting initiatives started Finish the meeting with clear next steps, including follow-up meetings Presentation guidance

Workshifting Transform your business – empower your people

© 2012 Citrix | Confidential – Do Not Distribute …and people’s work life Workshifting can transform a business…

© 2012 Citrix | Confidential – Do Not Distribute Worldwide Survey of Corporate Employees. February 2011, Citrix Systems What are the drivers of workshifting? 64% 71% 51% Cost Savings Flexibility Mobility

© 2012 Citrix | Confidential – Do Not Distribute Enable flex-work, telework and alternative workplace strategies To improve productivity and ensure business continuity Lower real-estate, labor & travel costs By empowering people to work anywhere on any device Attract and retain the very best people By increasing flexibility and improving work-life balance Move work, cut costs and delight employees Workshifting

© 2012 Citrix | Confidential – Do Not Distribute Apps are large corporate systems managed by IT Data is tied to apps and devices IT is at the center managing structured systems, apps and data People are thought of as users of IT systems Users Devices are standardized by IT to simplify support

© 2012 Citrix | Confidential – Do Not Distribute 64% 71% 51% 50% Worldwide Survey of Corporate Employees. February 2011, Citrix Systems What are the benefits of workshifting?

© 2012 Citrix | Confidential – Do Not Distribute Apps are a vast array of internal and external apps for every task Data is available as needed, independent of app or device Enlightened IT provides governance and service delivery People are at the center and lead the conversation

© 2012 Citrix | Confidential – Do Not Distribute 93% of companies will embrace workshifting by the end of 2013 Global Workshifting Index, Citrix 2012

© 2012 Citrix | Confidential – Do Not Distribute Work has already shifted… Forrsights Networks And Telecommunications Survey, Q1 2011, Forrester Research, Inc., May % work from home 32% work at public sites 43% work from client sites 40% work while traveling

© 2012 Citrix | Confidential – Do Not Distribute 90% of companies with workplace flexibility report a positive impact on motivation, engagement and satisfaction WorldatWork Survey, Feb 2011

© 2012 Citrix | Confidential – Do Not Distribute Desktop and app virtualization HDX over any network Easy online collaboration Follow-me data Built-in business continuity Secure by design Workshifting essentials

© 2012 Citrix | Confidential – Do Not Distribute Desktop virtualization Virtual desktops and apps for every user SSL SSL SSL SSL SSL with APPS DATA USER PROFILE OS

© 2012 Citrix | Confidential – Do Not Distribute High-definition user experience and guaranteed quality of service to people anywhere, including real time voice and video HDX over any network

© 2012 Citrix | Confidential – Do Not Distribute Easy online collaboration Simple, online collaboration HD audio and video Screen sharing Data sharing Project workspaces

© 2012 Citrix | Confidential – Do Not Distribute Follow-me data Share, sync and secure files

© 2012 Citrix | Confidential – Do Not Distribute Transit strikes Severe weather Natural disasters Pandemics Security breaches Geo-political unrest Access desktops, apps & data and collaborate from any alternate location Built-in business continuity

© 2012 Citrix | Confidential – Do Not Distribute Secure by design Follow-me data fabric SSL SSL SSL SSL SSL SSL 1011 Desktop & app virtualization Easy online meetings Secure file sharing and sync Follow-me data services Client virtualization Secured enterprise access Cloud user provisioning Universal client Network connectivity Datacenter and cloud services

© 2012 Citrix | Confidential – Do Not Distribute Citrix workshifting solutions Any DeviceAny Cloud

© 2012 Citrix | Confidential – Do Not Distribute Challenges & opportunities G20 Summit threatens business continuity Globally dispersed workforce High data security & compliance requirements The solution Desktop & app virtualization; HDX experience Built-in business continuity & secure by design Result 12K user business continuity plan in 6 weeks Lowered costs through “Flexible Workspace” initiative Attract & retain talent anywhere in the world

© 2012 Citrix | Confidential – Do Not Distribute Challenges & opportunities 15% call center staff growth per year Economical, environmentally friendly call center Solution Desktop & app virtualization with HDX experience for a “home-based” call center staff Result Reduced call center staff costs by over $3K/year per employee Expanded “green strategy” by cutting fuel & power consumption 10% productivity increase Improved talent acquisition & retention

© 2012 Citrix | Confidential – Do Not Distribute Workshifting with Citrix The proven expertise and practical guidance needed for success Assess Business priorities Users, devices & apps Infrastructure Security Design Documented solution design Hardware and infrastructure Operations and support Test and QA Deploy Training and documentation Independent analysis/verification Pilot Phased rollout

© 2012 Citrix | Confidential – Do Not Distribute CIO Kit for workshifting Citrix Infrastructure Assessment Demo & POC guide Citrix.com/workshifting Solution video Analyst reports Case studies Workshifting resources

© 2012 Citrix | Confidential – Do Not Distribute Workshifting Transform your business – empower your people

Work better. Live better.