1. Cloud Market Readiness Report Finance, Media, and Legal Sectors March 2014 Trend Consulting 2013

2. Project Scope Gain insights on cloud computing market uptake within the UK Finance, Media, and Legal Services segments Interviews with 75 middle and senior management IT executives Exploring: 1.How organisations source their technology requirements and utilise current IT services 2.Better understand the drivers for cloud computing 3. Relevant business challenges, drivers & primary investments being made

3. Key Findings Trend Consulting 2013

4. Appetite For Cloud Services Industry SegmentAppetiteOverview FinanceMore Considered Initially private cloud for essential workloads Regulatory compliance inhibits broader market uptake because of data security concerns Where does business critical data reside/who owns it? MediaEmbracing Cloud Guiding future IT strategies Ramping up cloud services to better enable global reach, connectivity and flexibility Storage & content management cloud hosted solutions Legacy architecture & process re-engineering however inhibiting cloud deployments LegalEvaluating Business Benefits Currently for apps development, testing & non- essential workloads Securing client data is key concern Trend Consulting 2013

5. Primary Drivers For IT Departments Need for IT to better support business change, improve operational efficiencies, reduce operational costs, and improve user productivity and flexibility Trend Consulting 2013 Sample: 100

6. Plans for VDI Drivers include improved efficiencies from central management & administrative control, reduced cost of user support, and ideal for repetitive process workers Trend Consulting 2013 Sample: 100

7. BYOD Drivers include user mobility, productivity, flexibility, and staff retention and morale. Challenges however include how to secure business critical data out of the office Sample: 100

8. Media Sector Primary Concerns Content & Storage Management Exponential storage growth Data management and distribution Lack of consistency in way data is being stored & managed Need to retain data for longer periods What to archive/what to be made available Balance short term & long term needs Influencing future IT storage strategies Trend Consulting 2013

9. Content & Storage Management Sourcing Strategy

10. Finance Sector Primary Challenges IT needs to better support the business become a 21 st century finance organisation Automate business processes to reduce operational costs and improve office efficiencies and productivity Speed up delivery of IT services to users Radically reduce TCO Upgrade legacy infrastructures How best to leverage cloud services despite heavy regulatory compliance Trend Consulting 2013

11. IT Service & Support Concerns Ratings scale of 1 to 6, where 1 is “not of any concern to us” and 6 is “a big concern for us which needs to be significantly improved” Trend Consulting 2013

12. IT Service & Support Concerns Ratings scale of 1 to 6, where 1 is “not of any concern to us” and 6 is “a big concern for us which needs to be significantly improved” Trend Consulting 2013 Sample: 100

13. Accessing Data More Securely Industry SegmentPrimary Concerns Finance Regulatory compliance and governance driving need to better secure customer data Media Content is the asset where they make their money Legal High profile clients expect high levels of security and confidentiality Trend Consulting 2013

14. Improve user mobility & collaboration Industry SegmentPrimary Drivers Finance 50% + knowledge workers driving demand for BYOD VDI being evaluated as more remote staff get deployed Media Mobility appears not to be as key a driver as in Finance Other priorities need to be handled first (e.g. move to digital, content & storage management Legal Increased global travelling by partners and senior staff driving need for 24/7 access to client data systems Trend Consulting 2013

15. IT Transformation Industry SegmentPrimary Drivers Finance M&As Reduce TCO through DC virtualisation, consolidation & rationalisation Enable rapid adoption of private cloud Office rationalisation - fewer high density environments to save costs Media Reduce TCO Shared services model Group consolidation projects Legal M&As Drive towards centralisation & globalisation of IT by some companies Partners Reduce TCO Innovative technology for competitive differentiation Satisfy customer demand for faster IT service delivery & lower costs of support Trend Consulting 2013

16. Networking & Communications Challenges Trend Consulting 2013 Sample: 100

17. For More Information, Contact…… Tim Donovan Office: 00 44 1722 413 555 Mobile: 00 44 7802 170 448 Trend Consulting www.trend.co.uk Trend Consulting 2013