“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Advertising Methods and Media Advertising Lesson 1

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Poster in Shop Window Poster placed in the window of a local business (with their permission) Low cost – making the posters Usually no charge to put up in window

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Flyers Easy to make and place on bulletin boards, on car windows, hand out personally, etc. Low cost – printing and placing around town

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Transit Advertisements Ads placed on public transportation (sides of busses and taxis), in stations or bus stops Depending on the place (on busses expensive) can be inexpensive or expensive.

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Badges or Stickers To wear or give to others to wear and display Low cost – cost of materials and printing

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Business Cards Given to people you come into contact with, displayed in public places Low cost – just printing

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Business labels Small labels with logo, name and address for sticking anywhere Low cost - printing

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Signs Magnetic on your own vehicle or metal or wooden placed outside of business Cost of materials and lettering

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Letterhead Use for all business correspondence Easy to design, cost of printing or design your own on computer

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Direct Mail Flyers, brochures, letters, coupons, etc. sent to likely customers through the mail Cost of printing and mailing

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Catalog Distributed to likely customers, through mail or via or website Usually contains pictures, descriptions, prices and order forms For a “glossy” production, costs of photography, layout, printing and so on

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Samples or Portfolio Make samples or collections of your work for demonstration to customers Sample – example of product Portfolio – book describing products Cost is production and packaging

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Personal Selling Talking to people you know, people that may be interested in the product, telephoning possible customers Very inexpensive apart from time

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Directory Advertising Telephone Directory/Yellow Pages Trade directories, street maps, tourist guides Cost of display, the bigger the publication and audience the more expensive Ad can get old

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Newspaper Ad Small ad taken out in local newspaper or community newsletter or specialist publication Display charges according to size or number of words used (classified ad)

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Magazine Ad Specialist magazine, national magazine, national newspaper Very expensive, magazines have a long lead time Ad stays in consumers’ hands longer

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Publicity Write up in local newspaper or story on local radio or TV station Free, but you have to give them a reason to want to do a story about your business

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Market/Fair Booth Set up a booth to sell product and get word out at a local market or fair Cost of renting the booth and setting up

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Merchandise Display Do a display window, or display products, especially fashion display Cost of setting up display and renting space

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Internet Advertising Design a web page, design a banner Cost of web page hosting and domain name

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Television Advertising Interactive Attracts people with movement, color, sound People pay more attention Very expensive, cost of production of ad plus expensive to buy time

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Specialty Advertisements Free items to give away that advertise the business Pens, hats, key chains, frisbees, etc. Cost of producing product

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 T-Shirt Ads T-shirts for employees to wear, sell to customers or give away Cost of shirt and printing – usually $5-$10 per shirt

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Other Ideas Do you have any advertising ideas not mentioned? Be Creative!