1. Advertising Media
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2. Why market the business?
To sell items or services that your business offers
To generate both sales and profits and generate them in quantities greater than could be expected without marketing
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3. Different Types of Marketing
Advertising- focuses public attention on products or services that are for sale.
Ex.- purchased space in print media, websites, or billboards
Ex.-purchased time on broadcast media
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4. Different Types of Marketing
Promotion- establishes good will and to further the growth of the business
Ex.-sponsoring clinics or shows
Ex.-sending cards, newspaper clippings or gifts to important customers on special occasions
NORTHERN TIGERS FC SCHOOL HOLIDAYS FOOTBALL CLINICS
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5. Different Types of Marketing
Publicity and Public Relations- bring the business and staff to the attention of the public to generate a favorable opinion
Ex.- writing articles for print media
Ex.- being a guest speaker at garden or civic club
Ex.- Supporting recreational teams
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6. Major Differences
Advertising pays for space or time to sell a product or service
Promotion does things to develop good will
Publicity and Public Relations do things to bring the business to the public’s attention in a favorable way
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7. Types of Advertising
Immediate response: used if you want immediate or seasonal business
Holiday flowers, home landscaping, spring annuals
Attitude: used if you want customers to keep in mind your business for future purchases
Advertising on a regular basis about product or service offered
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8. Major differences Immediate tries to get immediate seasonal sales
Attitude builds the reputation of the business for future sales
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9. Types of Media
Newspapers
Magazines
Internet web pages
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10. Types of Media
Billboards
Telephone Directories
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11. Types of Media
Radio
Television
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12. Types of Media
Direct Mail
Hand bills
Display windows
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13. Newspapers Advantages Can keep and refer to later Disadvantages
Print only and no sound
Newspaper subscribers is less
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14. Magazines Advantages Can keep and refer to later
Covers wider subscriber population than newspapers
Disadvantages
Print only and no sound
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15. Internet Web Pages Advantages Reaches a broad audience Disadvantages
Many people do not have computers
                                                                           
This ad was found at:
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16. Billboards Advantages Work 24 hours a day and 7 days a week
Disadvantages
Customers have to go where the billboards are
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17. Telephone Directories
Advantages
Help reach new people in area
Disadvantages
Not very helpful to long-time residents
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18. Radio Advantages Sound and can be heard at home or in vehicles
Disadvantages
Cannot refer back to information such as telephone number or location
Click on the ant!!!
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19. Television Advantages Large audience Can be seen in motion and heard
Disadvantages
Expensive
Must record to refer back to information such as telephone number or location
Click the lady bug!
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20. Direct Mail Advantages
Rather inexpensive for the number of potential customers
Can refer back to it later
Disadvantages
Considered “Junk Mail” and often discarded
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21. Hand Bills (Flyers) Advantages Directed to a specific target group
Can refer back to it later
Disadvantages
Requires labor to distribute
May cause bad public relations if left as trash
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22. Display Windows Advantages Remains for long period of time Low cost
Disadvantages
Customers have to go to where the window is
Require labor
Take up space in building
Window display for a Halloween store
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23. Good vs. Poor Advertisements
Good Advertisements:
Time based on buying patterns
Advertise representative products and services
Price to give customers good value for their money
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24. Good Advertisements Include definite prices
Describe the benefits of the purchases
Suggest that potential customers need the product or service
Encourage immediate action (buy now)
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25. Good Advertisements Are simple and accurate
Use a recognizable format that will be identified with the business
Use broadcast advertisements that are conversational
Can be measured for effectiveness
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26. Poor Advertisements Poor Advertisements:
Time based on products and services for the wrong season
Advertise non-representative products and services
Offer products that will not grow well in the area
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27. Poor Advertisements Mislead customers with price ranges
Do not explain the benefits of purchases
Do not suggest that potential customers need the product or service
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28. Poor Advertisements Do not encourage immediate action
Are complex, confusing, and inaccurate
Use a totally different style of advertisement each time
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29. Poor Advertisements
Use broadcast advertisements that are formal and hard to understand
Cannot be measured for effectiveness
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