Quarterly Update Q E4

E4 beat ITV2 in peak for the third quarter running 16-34s share reached a record quarterly high of 5.8% For 16-34’s, E4 indexes much higher than Sky One, ITV2, Sky Atlantic and Sky Living E4 reaches 59% of 16-34s a month E4 Highlights Sources: BARB/Advantedge Q3 2014/ SecondSync Q was the best quarter in E4’s history with a record- breaking share for Individuals and 16-34s How I Met Your Mother ended on an all-time high of 1.6m E4 was the most tweeted digital channel across Q3

Audience Insight

Source: BARB/Advantedge, Q3 2014, base: all adults, all time, size based on adult avg. audience (000s) olderyoungerdownmarket upmarket 16+ audience profile (%): %16-34 %ABC1 E4 is young and upmarket

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. E4 has strong reach

Source: BARB/Advantedge Average Monthly reach Q GB TGI, Q3 2014, 16-34s base = 16+ By month vs. E4 (000’s) E4 reaches more 16-34s than competing media

Programme TitleIndex 1 NEW GIRL249 2 TWO BROKE GIRLS251 3 THE INBETWEENERS249 4 THE MINDY PROJECT277 5 VIRTUALLY FAMOUS242 6 NOEL FIELDING'S LUXURY COMEDY237 7 HOW I MET YOUR MOTHER290 8 GOODBYE HOW I MET YOUR MOTHER232 9 BROOKLYN NINE NINE ALMOST ROYAL251 Source: BARB/Advantedge, Q3 2014, peak only , min TVR=0.8; highest occurence Top 10 converting programmes for 16-34s on E4

E4 Viewers… Are trend setters, they enjoy going trendy places to eat and drink (i=174), trying new drinks (i=156), listening to new bands (i=148) and buying new gadgets and appliances (i=134). They often buy new brands to see what they are like (i=133) and usually buy new products before most of their friends (i=150) They like to look good, spending a lot on clothes (i=163) and toiletries/cosmetics (i=174), keeping up with the latest fashions (i=148) and wearing designer clothes (i=132) Like to stand out in a crowd (i=157) and state celebrities influence their purchase decisions (i=195) They are TV addicts (i=141) for whom watching TV is their favourite pastime (i=121). They are commercially receptive, tempted to buy products they’ve seen advertised (i=149). They claim they often notice products/brands in TV programmes/films (i=135), enjoy watching ads featuring their favourite celebrities (i=133) and state that advertising help them choose what to buy (i=129). Source: GB TGI, Q4 2014, base = st Fav Channel is E4; definitely agree/tend to agree with statements E4 viewers are image conscious and commercially receptive

Made in Chelsea NYC scored a top audience of 1.46m and averaged 1.26m across six episodes It was the most watched show on VOD: The top six E4 broadcasts on 4oD across the quarter were all episodes of Made in Chelsea NYC. Episode 3 generated almost half a million views, far more than any other programme from the portfolio. Additionally, it was consistently one of the most tweeted shows each day of broadcast and the episodes occupied 6 of the top10 spots for Twitter volume in Q3 Made in Chelsea NYC Q3 programme highlights Hollyoaks had its best quarter ever on E4. The top episode for the quarter achieved 1.43m (centred around Ste’s attempted suicide). The soap averaged 1.16m for first run episodes across Q3. It is in the top 5 biggest shows for the channel based on audience figures for the quarter. It was the channel’s most Tweeted programme for Q3 Hollyoaks Sources: BARB/Advantedge Q3 2014/ SecondSync

Coming up in Q4… Brand new comedy starting 11 th November Brand new comedy starting 11 th November New series starting 13 th October Drifters Made in Chelsea New: Bad Robots Returning 27th October Returning 27th October Melissa & Joey Returning 23rd October Returning 23rd October