Q UINTA DO P ASSADOURO B RAND O VERVIEW. Priorities: Building The Brand: Selling Points: 1.Directed by esteemed winemaker Jorge Serodio Borges, formerly.

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Q UINTA DO P ASSADOURO B RAND O VERVIEW

Priorities: Building The Brand: Selling Points: 1.Directed by esteemed winemaker Jorge Serodio Borges, formerly of Niepoort and 2011 Winemaker of the Year (A Essencia do Vinho) 2.Borges is also co-owner/oenologist at Wine & Soul and x 3 3.Target boutique wine shops 4.On premise targets include trendy spots, Mediterannean/tapas restaurants and wine bars. 5.Passa BTG opportunities, emphasize value proposition and artisanal production (~8k cases) 1.Critically acclaimed high-value wines for the consumer who wants to taste the best of what Portugal and the Douro has to offer 2.Character driven wines that express the elegance, body, fruit and spirit of the Douro Valley, the world’s oldest demarcated region 3.Passion for tradition: All wines are foot trodden in traditional granite lagars, the finest way to extract the intense fruit of Douro varieties while softening the tannins. 4.The same grapes used to make Porto, the most age worthy of all wines, are now used to make age-worthy Douro DOC wines 5.Left bank of Pinhao Valley in Cima Corgo, the most highly sought- after wine real estate in Portugal. Two steeply-terraced vineyards (>45 deg): Passadouro and Sibio. Port companies Taylor’s, Fonseca, Niepoort, Noval, Warre’s all source the grapes for their vintage Port from this area. 1.Passa Red (P) 2.Passadouro Red (S) 3.Passa White (S) 4.Passadouro Reserva (S) 5.Ruby Reserve Port (S) Passadouro was founded in 1991 by Jorge Serodio Borges and the Bohrman family. PASS through the DOURO and Discover These Enticing New Wines from Jorge Serodio Borges & Sandra Tavares da Silva, two of Portugal’s most acclaimed winemakers! DOC Douro Essence: Artisanal Douro wines from the region’s pioneering winemaker at an excellent value Pinhao Valley Winemaker/Owner Jorge Serodio Borges

Available POS: Brochure, Sell Sheet, Shelf Talker Distribution Channel On Premise: 35% Off Premise: 65% On Premise: 40% Off Premise: 60% On Premise: 50% Off Premise: 50% On Premise: 60% Off Premise: 40% Varietal Composition 40% Touriga Franca, 30% Touriga Nacional, and 30% Tinta Roriz 50% Rabigato and 50% Codega do Larinho 40% Touriga Nacional, 30% Tinta Roriz and 30% Touriga Franca A field blend of over 30 varieties 20% Touriga Franca, 20% Tinta Roriz, 20% Touriga Nacional, 20% Tinto Cao and 20% Tinta Amarela Competitive Set Churchill’s (Frederick Wildman), Vale do Bomfim (Premium Ports), Domini (Palm Bay), Duas Quintas (Maison Marques), Lavradores Tres Bagos (Eric Solomon), Portal Mural Planalto (Evaton) Meandro do Vale Meao (W.J. Deutsch & Sons), Vallado (Quintessential), Cedro do Noval (Vintus), Qta do Crasto (Broadbent), Niepoort Twisted Douro(Martine’s) Quinta do Vale Meao (W.J. Deutsch & Sons), Qta do Vallado Reserva (Quintessential) Sandeman Founder’s Reserve Ruby Port, Rozes Reserve Ruby Port Pricing SRP: $15.99 Min. SRP: $13.99 BTG: $12.00 Wine List: $30 - $40 SRP: $15.99 Min. SRP: $13.99 BTG: $12.00 Wine List: $30.00 SRP: $24.99 Min. SRP: $21.99 BTG: $16.00 Wine List: $50.00 SRP: $75.99 Min. SRP: $69.99 BTG: N/A Wine List: $ SRP: $24.99 Min. SRP: $21.99 BTG: N/A Wine List: $50.00 WL Categories Categories: Portugal, Iberia, Douro, International Reds List As: Passadouro, Passa Tinto, Douro DOC, Portugal Categories: Portugal, Iberia, Douro, International Whites List As: Passadouro, Passa Branco, Douro DOC, Portugal Categories: Portugal, Iberia, Douro, International Reds, Full Bodied List As: Passadouro, Passadouro Tinto, Douro DOC, Portugal Categories: Portugal, Iberia, Douro, International Whites List As: Passadouro, Passadouro Reserva, Douro DOC, Portugal Categories: Ruby Port, Portugal, Dessert Wines List As: Passadouro, Porto Ruby Reserva NV, Portugal Recent Press 2009: 88 WA 2008: 88 WS, 86 WE 2007: 86 WA 2010: 88 WA 2009: 89 WE 2008: 86 WE 2009: 90 WA 2008: 89 WA, 91 WE, 92 WS 2007: 92 WA, 91 WE 2006: 90 WE 2005: 92 WE 2009: 90 WA 2008: 90 WS, 92 WA, 93 WE 2007: 93 WS, 92 WA, 92 WE WS, 90 WA 2005: 90 WA, 92 WE 2004: 91 WS, 93 WA 86 WE Specifications UPC/CS: UPC/BTL: Pack: 6/750ML Weight: 19.84LBS Dimensions: 13Lx9.75Wx12H Pallet: 105 Layer: 7 UPC/CS: UPC/BTL: Pack: 6/750ML Weight: 19.84LBS Dimensions: 13Lx9.75Wx12H Pallet: 105 Layer: 7 UPC/CS: UPC/BTL: Pack: 6/750ML Weight: 19.84LBS Dimensions:13Lx9.75Wx12H Pallet: 105 Layer: 7 UPC/CS: N/A UPC/BTL: Pack: 6/750ML Weight: 19.84LBS Dimensions:13Lx9.75Wx12H Pallet: 105 Layer: 7 UPC/CS: UPC/BTL: Pack: 6/750ML Weight: 19.84LBS Dimensions: 13Lx9.75Wx12H Pallet: 112 Layer: 4 Passa Red Passa White Passadouro Red Passadouro Reserva Passadouro Porto Ruby Reserva Label Coming Soon