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Q UNITA DA GARRIDA B RAND O VERVIEW. Priorities: Building The Brand: Selling Points: Quinta da Garrida DO Dão Winemaker Francisco Antunes Quinta da Garrida.

Published byGabriel Corey Clarke Modified over 8 years ago

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Presentation on theme: "Q UNITA DA GARRIDA B RAND O VERVIEW. Priorities: Building The Brand: Selling Points: Quinta da Garrida DO Dão Winemaker Francisco Antunes Quinta da Garrida."— Presentation transcript:

1 Q UNITA DA GARRIDA B RAND O VERVIEW

2 Priorities: Building The Brand: Selling Points: Quinta da Garrida DO Dão Winemaker Francisco Antunes Quinta da Garrida is owned by Aliança, a company founded in 1927 whose goal was to expand Portugal’s wine exports and produce accessible quality driven value wines Essence: An elegant expression of the Dão, the Burgundy of Portugal, approachable and affordable 1.Located in famed Dão region (“Burgundy of Portugal”) 2.Vineyards in Vila Nova de Tazem, protected by Serra da Estrela. Warm summers, cool nights, winter rain, poor granitic soil yields wines with minerality, elegant body, and excellent acidity 3.Acclaimed winemaker Francisco Antunes, whose greatest achievements is creating approachable, terroir-driven, mid- priced wines from native varieties 4.Pascal Chatonnet of Bordeaux fame has consulted 1.Estate covers 120 ha with 102 planted with indigenous varietals 2.Called the “Bourgogne of Portugal”, the wines are soft, well rounded and have excellent aging potential 3.High value – Floor and Pour 4.Target mid-sized/large wine shops, local chains 5.On Premise bistro style, local hangouts with good fare, Mediterranean, tapas, international 1.Red (P) 2.Reserva Red (S) 3.Reserva White (S) 4.Touriga Nacional (I)

3 Available POS: Brochure, Sell Sheet, Shelf Talker Distribution Channel On Premise: 35% Off Premise: 65% On Premise: 40% Off Premise: 60% On Premise: 35% Off Premise: 65% On Premise: 40% Off Premise: 60% Varietal Composition 50% Tinto Roriz (Tempranillo), 50% Touriga Nacional, 10% Jaen No oak 50% Tinta Roriz (Tempranillo), 50% Touriga Nacional 12 mos new and 2° pass French oak 100% Encruzado 4 mos used French oak 100% Touriga Nacional 12 mos new Russian oak Competitive Set Cabriz (Aidil), Callabriga (Evaton),Alvaro Castro (Vinum) Quinta dos Roques Encruzado Quinta dos Roques Touriga Nacional Pricing SRP: $9.99 Min. SRP: $8.99 BTG: $8.00 Wine List: $25-$30.00 SRP: $15.99 Min. SRP: $14.99 BTG: $12.00 Wine List: $40-$50.00 SRP: $14.99 Min. SRP: $13.99 BTG: $10.00 Wine List: $30-$40.00 SRP: $34.99 Min. SRP: $30.99 BTG: $20 Wine List: $80 WL Categories Categories: Portugal, Iberia, Dão, International Reds List As: Quinta da Garrida, Single- Estate Tinto, Dão DOC, Portugal Categories: Portugal, Iberia, Dão, International Reds, Reserva List As: Quinta da Garrida, Reserva Tinto, Dão DOC, Portugal Categories: Portugal, Iberia, Dão, International Whites, Reserva List As: Quinta da Garrida, Reserva Branco, Dão DOC, Portugal Categories: Portugal, Iberia, Dão, International Reds, Reserva List As: Quinta da Garrida, Touriga Nacional, Dão DOC, Portugal Recent Press 2008: 88 WA 2007: 89 WA 2006: 90 WE Best Buy 2008: 89 WA 2007: 92 WE 2004: 92 WE 2011: 88 WA 2010: 90 WE, 88 WA 2007: 88 WA, 89 WE Specifications UPC/CS: 10098709088259 UPC/BTL: 098709088252 Pack: 12/750ML Dimensions: 13.9Lx10.47Wx12.2H Weight: 33.29lbs Pallet: 56 Layer: 4 UPC/CS: 10098709088266 UPC/BTL: 098709088269 Pack: 12/750ML Dimensions: 13.9Lx10.47Wx12.2H Weight: 33.29lbs Pallet: 56 Layer: 4 UPC/CS: 10098709088280 UPC/BTL: 098709088283 Pack: 12/750ML Dimensions: 13.9Lx10.47Wx12.2H Weight: 33.29lbs Pallet: 56 Layer: 4 UPC/CS: 10098709088273 UPC/BTL: 098709088276 Pack: 6/750ML Dimensions: 12.20x6.97x10.47 Weight: 18.74lbs Pallet: 95 Layer: 5 Tinto Reserva TintoReserva BrancoTouriga Nacional

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