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V IÑA S OMOZA G ALICIA S PAIN. Building The Brand: Selling Points: DO Valdeorras Vina Somoza was founded in 2001 by Victor Fernandez with the goal of.

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Presentation on theme: "V IÑA S OMOZA G ALICIA S PAIN. Building The Brand: Selling Points: DO Valdeorras Vina Somoza was founded in 2001 by Victor Fernandez with the goal of."— Presentation transcript:

1 V IÑA S OMOZA G ALICIA S PAIN

2 Building The Brand: Selling Points: DO Valdeorras Vina Somoza was founded in 2001 by Victor Fernandez with the goal of creating an artisanal, estate- grown wine that is an expression of the unique Godello grape Essence: An artisanal, single-estate expression of Godello, which is an increasingly popular Spanish grape Vina Somoza Vineyard 1.Family-owned, small production winery 2.30 yr old vines 3.Located in the epicenter of Godello 4.Target boutique shops 5.BTG at Mediterranean/tapas restaurants and wine bars 1.DO Valdeorras (“Valley of Gold”) in Galicia, epicenter of Godello 2.Vineyard is tucked in the Cordillera Cantabrica Mountains. Soil is slate substratum irrigated by the River Sil. Climate is Mediterranean- Continental, influenced by the Atlantic Ocean. 3.Family-owned, small production: 5,000 cases per year 4.90 Parker Score 5.Godello is like Chardonnay in that it is excellent at expressing variations in terroir (Eric Asimov, NYT, 5/30/12) Vina Somoza Winery Sobre Lias Godello Priority:

3 Available POS: Brochure, Sell Sheet, Shelf Talker Secondary and Special Opportunity: Seleccion Godello Distribution Channel On Premise: 30% Off Premise: 70% Varietal Composition 100% Godello, aged 3 mos on lees Competitive Set A Coroa (De Maison), Castro de Lobrazan (Fruit of the Vines), Pazos del Rey (Avivavino), Viña Godeval (Jorge Ordonez), Adega Cachin (Classical Wines), Amizade (De Maison), Ladera Sagrada (Ole), Pazo de Arribi (Classical) Pricing SRP: $19.99 Min. SRP: $17.99 BTG: $13 Wine List: $30-$40 WL Categories WL Categories: Spainm, Valdeorras, International Whites, Godello List As: Viña Somoza Godello Sobre Lias, Valdeorras DO, Spain Recent Press 2010 V – 90 pts WA Specifications UPC/CS: 8437003120012 UPC/BTL: 8437003120015 CS Pack: 12 Dimensions: 12.6”Lx9.45”W X12.6”H Weight: 35.27 CS/Pallet: 60 CS/Layer: 15 Sobre Lias Godello


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