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C ASTILLO L ABASTIDA B RAND O VERVIEW. Castillo Labastida Labastida is located at the foothills of Sierra Cantabria in the District of Rioja Alavesa with.

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Presentation on theme: "C ASTILLO L ABASTIDA B RAND O VERVIEW. Castillo Labastida Labastida is located at the foothills of Sierra Cantabria in the District of Rioja Alavesa with."— Presentation transcript:

1 C ASTILLO L ABASTIDA B RAND O VERVIEW

2 Castillo Labastida Labastida is located at the foothills of Sierra Cantabria in the District of Rioja Alavesa with an average vine age over30 years. A handful of growers in and around the Village have taken owner ship of the winery. Labastida’s highly skilled winemaker Manuel Ruiz carries on family tradition as the son of one of the foremost scholar-enologists in Rioja. 1.Labastida Crianza 2.Labastida Reserva 3.Manuel Quintano Reserva Especial Essence: Grower–owned traditional Rioja with spectacular power and intensity at an excellent value. 1.Rioja is the most popular wine regions in Spain 2.Located in the Alavesa sub-region, which has the highest altitude in Rioja and creates fresher wines 3.100% Tempranillo, aged in French & American oak 4.Traditional style – elegant and showing earth 5.An excellent value 6.Vines have an average age of 30 years Rioja 1.Located in Rioja Alavesa 2.The winery is in the historical home of Manuel Quintano, a clergyman who arrived from Bordeaux in 1786 and shaped the future of DOCa Rioja 3.Founded in 1964 by the Union de Cosecheros de Labastida, a cooperative of independent growers 4.Large retailers: an excellent value, 5.gorgeous traditional Rioja 6.Spread distribution with Crianza BTG – BTG Rioja isn’t just for Spanish restaurants anymore! Building the Brand: Selling Points: Priorities:

3 Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 30% Off Premise: 70% Varietal Composition 100% Tempranillo 70% Tempanillo and 30% Garnacha Competitive Set Solar de Samaniego Izadi Bodegas Carrion Vivanco Solar De Samaniego Izadi Bodegas carrion Vivanco Solar De samaniego Izadi Bodegas Carrion Vivanco Pricing SRP: $10.99 Min. SRP: $9.99 BTG: $10.00 Wine List: $30.00 SRP: $14.99 Min. SRP: $13.99 BTG: $10.00 Wine List: $45.00 SRP: $22.99 Min. SRP: $19.99 BTG: $20.00 Wine List: $60.00 SRP: $59.99 Min. SRP: $59.99 BTG: N/A Wine List: $100.00 WL Categories WL Categories: Spain, Rioja, Red Wines, International Reds, Tempranillo List As: Castillo Labastida Madurado WL Categories: Spain, Rioja, Red Wines, International Reds, Full Bodied Reds, Tempranillo List As: Castillo Labastida Crianza WL Categories: Spain, Rioja, Red Wines, Reserva Wines, Full Bodied Reds, Tempranillo, International Wines, International Reds List As: Castillo Labastida Reserva WL Categories: Spain, Rioja, Red Wines, Reserva Wines, Full Bodied Reds, Tempranillo List As: Castillo Labastida Quintano Reserva Especial Recent Press2010 89 WA 8/20122008 91 WA 08/20122006 91 08/20122005 91 WA 08/2012 Specifications UPC/CS:10098709085234 UPC/BTL: 098709085237 Pack: 12 Dimensions: 12.36"Lx9.2"Wx11.8"H Weight: 33 lbs. CS Pallet: 70 CS Layer: 14 UPC/CS: 10098709085203 UPC/BTL: 098709085206 Pack: 12 Dimensions: 12.36"Lx9.2"Wx12.48"H Weight: 35 lbs. CS Pallet: 70 CS Layer: 14 UPC/CA:10098709085210 UPC/BTL:098709085213 Pack: 12 Dimensions: 12.36"Lx9.2"Wx12.48"H Weight: 35 lbs. CS Pallet: 70 CS Layer: 14 UPC/CS: 10098709085227 UPC/BTL: 098709085220 Pack: 6 Dimensions: 12.76”Lx9.72”Wx6.7”H Weight: 21 lbs. CS Pallet: 100 CS Layer: 10 Madurado Quintano Reserva Especial ReservaCrianza Available POS: Brand Brochure, Sell Sheets, Individual Item Shelf Talkers

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