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D UORUM B RAND O VERVIEW. Priorities: Building The Brand: Selling Points: 1.Tons de Duorum Red (P) 2.Duorum Colheita Red (S) 3.Tons de Duorum White (S)

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Presentation on theme: "D UORUM B RAND O VERVIEW. Priorities: Building The Brand: Selling Points: 1.Tons de Duorum Red (P) 2.Duorum Colheita Red (S) 3.Tons de Duorum White (S)"— Presentation transcript:

1 D UORUM B RAND O VERVIEW

2 Priorities: Building The Brand: Selling Points: 1.Tons de Duorum Red (P) 2.Duorum Colheita Red (S) 3.Tons de Duorum White (S) 4.Reserva Old Vines Red (I) 5.Qta de Castelo Melhor Vintage Porto (SO) 1.Two high-altitude Douro sub-regions: old vineyards in Cima Corgo and new plantings in Douro Superior. 2.Character-driven wines that express the elegance, body, fruit and spirit of the Douro Valley, the world’s oldest demarcated region. 3.The same grapes used to make Port are used for Douro’s table wines, so the two share Port’s rich black fruit character 4.Won 2012 EU Business & Biodiversity Award for preserving indigenous flora and fauna Essence: J. Portugal Ramos and José Maria Soares Franco’s dream of bringing their experience to the Duoro and expressing the region’s unique terroir 1.Latin for “From Two,” Duorum combines over 60 years of wine- making experience from legendary oenologists J. Portugal Ramos and José Maria Soares Franco 2.Franco was chief winemaker for 27 years of Ferreira Ports and Sogrape Vinhos (which includes the famed Barca Velha) 3.Ramos, Portugal’s most famous winemaker, began his winemaking career in the Alentejo (Marques de Borba, Loios, etc.). He has won dozens of national and international awards, e.g., 2010 Personality of the Year and 2006 Producer of the Year from Essencia do Vinho. 4.Tons: Target large & small off-premise and BTG on-premise 5.Colheita & Reserva Old Vines: Target boutique and gourmet wine shops. On premise, perfect wines for steakhouses and Mediterranean cuisine. José Maria Soares Franco Founded in 2007, Duorum is the latest triumph from Portugal’s most celebrated oenologists, José Maria Soares Franco and João Portugal Ramos. A perfect blend of talent, terroir, tradition, and modernity. Duorum is poised to become a global force on the international stage. Duorum Vineyard DOC Douro

3 Available POS: Brochure, Sell Sheet, Shelf Talker Distribution Channel On Premise: 35% Off Premise: 65% On Premise: 45% Off Premise: 55% On Premise: 40% Off Premise: 60% On Premise: 50% Off Premise: 50% Varietal Composition 50% Touriga Franca, 30% Touriga Nacional, 20% Tinta Roriz 6 mos French/Amer oak (2- 3yo) 40% Touriga Nacional, 40% Touriga Franca, 20% Tinta Roriz 6 mos French/American oak (2yo) 30% Viosinho, 30% Rabigato, 20% Verdelho, 20% Arinto 45% Touriga Nacional, 45% Touriga Franca, 5% Tinta Roriz, 5% Sousao 18 mos French oak (0-1yo) Vines up to 100yo Field blend Competitive Set Lavradores Douro (Eric Solomon), Duas Quintas (Maison Marques), Altano (Vineyard Brands), Portal, Churchill’s Estate Douro (Wildman), Callabriga Douro (Evaton), Niepoort Twisted Douro (Martine’s), Vallado (Quintessential) JM Fonseca Periquita Branco Quinta do Crasto Reserva (Broadbent Selections) Domini Plus (Palm Bay) Duas Quintas Reserva (MMD) Niepoort Vintage Pricing SRP: $11.99 Min. SRP: $9.99 BTG: $10.00 Wine List: $25-$30.00 SRP: $19.99 Min. SRP: $17.99 BTG: $15.00 Wine List: $45.-$50.00 SRP: $11.99 Min. SRP: $9.99 BTG: $10.00 Wine List: $25-$30.00 SRP: $44.99 Min. SRP: $39.99 BTG: N/A Wine List: $100-$150 SRP: $79.99 Min. SRP: $74.99 BTG: N/A Wine List: $150 WL Categories Categories: Portugal, Iberia, Douro, International Reds List As: Duorum, Tons de Duorum, Douro DOC, Portugal Categories: Portugal, Iberia, Douro, International Reds List As: Duorum, Colheita, Douro DOC, Portugal Categories: Portugal, Iberia, Douro, International Whites List As: Duorum, Tons de Duorum, Douro DOC, Portugal Categories: Portugal, Iberia, Douro, International Reds, Full Bodied, Reserve List As: Duorum, Reserva Old Vines, Douro DOC, Portugal Categories: Vintage Porto, Portugal, Dessert Wines List As: Duorum, Vinha de Castelo Melhor Vintage Porto, Portugal Recent Press 2010: 87 “Best Buy” WE 2009: 90 WS 2010: 91 WE Editor’s Choice 2009: 91 WE 2008: 90 WS 2011: 88 WE Top 100 Best Buys 2012 2010: 88 WE, 86 WS 2009: 93 WA, 93 WE Cellar Selection 2008: 92 WA, 91 WS, 91 WE 2007: 90 WA 2009: 90 WE 2008: 91 WE, 94 WS Specifications UPC/CS:10098709440040 UPC/BTTL: 098709440043 CS Pack: 12/750ML Dimensions: 12.00x6.50x9.50 Weight: 37.50 Pallet: 56 Layer: 4 UPC/CS:10098709440002 UPC: 098709440005 Pack: 6 /750ML Dimensions: 12.01x7.17x10.63 Weight: 29.76 Pallet: 85 Layer: 5 UPC/CS:10098709440101 UPC: 098709440043 Pack: 12/750ML Dimensions: 12.01x7.17x10.63 Weight: 37.50 Pallet: 56 Layer: 4 UPC/CS:10098709440026 UPC: 098709440029 Pack: 6 /750ML Dimensions: 12.00x6.50x9.50 Weight: 29.76 Pallet: 44 Layer: 4 UPC/CS: N/A UPC: 098709085886 Pack: 6/750ML Dimensions: N/A Weight: 16.74 Pallet: N/A Layer: N/A Tons de Duorum RedDuorum Colheita RedTons de Duorum White Duroum Reserva Vinhas Velhas Duorum Vinha de Castelo Melhor Vintage Porto


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