1. I TSAS M ENDI B RAND O VERVIEW

2. Itsas Mendi, Basque for “Sea and Mountain”, is a 67.5 acre estate first planted in 1989. The winery features the most modern technology and the wines are crafted by renowned winemaker Ana Martín. The DO Bizkaiko Txakolina in País Vasco produces one of the rare still wine Txakolis that is excellent with all kinds of seafood. Essence: A rare still Txakoli, giving a sophisticated take on the Basque grape Hondarrabi Zuri. 1.One of the rare still Txakolis (most are petillant) 2.Certified in sustainable viticulture by eco-friendly tourism organization Turdaiba 3.Perfect selection for customers looking for something different 4.Pairs well with all kinds of seafood 1.Itsas offers a sphisticated take on the unique varietal character of Hondarrabi Zuri 2.Started in 1989 by two friends, today Itsas Mendi is owned by 8 partners, 6 of whom work in the winery 3.Winery and most of the vineyards are in Urdaibai, a UNESCO Biosphere Reserve, where the owners share their organic farming practices across the UNESCO network 4.67 acres of vineyard planted with native Hondarrabi Zuri and Rieseling. Lots are vinified separately, and only the finest are eventually blended 5.Winemaker is the famed Ana Martín, who makes wine for several projects across Spain (but never two in the same region) 6.Promote in boutique wine shops as well as innovative wine bars, seafood restaurants, eclectic cutting edge eateries, Tapas, Basque and Spanish oriented restaurants DO Bizkaiko Txakolina 1.Itsas Mendi (P) 2.No. 7 (S) 3.Urezti Late Harvest (I) Itsas Mendi vineyard Brand Building: Prioritize: Selling Points:

3. Distribution Channel On Premise: 65% Off Premise:35% On Premise: 80% Off Premise: 20% Varietal Composition 100% Hondarrabi Zuri 80% Hondarrabi Zuri, 20% Riesling 100% Hondarrabi Zuri Competitive Set Ameztoi, Ulacia, Xarmant Armetza Hermann J. Weimer Finger Lakes Late Harvest Riesling Pricing SRP: $22.99 Min. SRP: $19.99 BTG: $15 Wine List: $40 SRP: $29.99 Min. SRP: $25.99 BTG: N/A Wine List: $60 SRP: $29.99 Min. SRP: $25.99 BTG: $11 Wine List: $60 WL Categories WL Categories: Spain, International Whites List As: Itsas Mendi Bizkaiko Txakolina WL Categories: Spain, International Whites List As: Itsas Mendi No. 7 Bizkaiko Txakolina WL Categories: Dessert Wines, Spain, International Whites List As: Itsas Mendi Urezti Late Harvest Bizkaiko Txakolina Recent Press 2010 Vtg – 89 pts WA 2009 Vtg – 90 pts WA Nothing Recent Specifications UPC/CS: 10098709085302 UPC/BTL: 098709085305 CS Pack: 6/750ml Dimensions: 9.45L x 6.5W x 12.2H Weight: 16.31 lbs Pallet: 84 Layer: 4 UPC/CS: 10098709085388 UPC/BTL: 098709085381 CS Pack: 6/750 Dimensions: 9.45L x 6.5W x 12.8H Weight: 17.86 lbs Pallet: 84 Layer: 4 UPC/CS: 10098709085395 UPC/BTL: 098709085398 CS Pack: 6/750 Dimensions: 6.9L x 4.7W x 14.37H Weight: 12.35 lbs Pallet: 84 Layer: 4 TxakolinaNo. 7Late Harvest Available POS: Brochure, Sell Sheet, Shelf Talker