McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. CHAPTER NINE Beginning and Ending the Speech.

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McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. CHAPTER NINE Beginning and Ending the Speech

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. The Introduction Get the attention and interest of your audience Reveal the topic Establish your credibility Preview the body of the speech

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Methods of Gaining Attention Relate the topic to the audience State the importance of the topic Startle the audience Arouse the curiosity of the audience Question the audience Begin with a quotation Tell a story

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Preview Statement A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. The Conclusion Signal the end of the speech Reinforce the central idea

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Crescendo Ending A conclusion in which the speech builds to a zenith of power and intensity.

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved. Dissolve Ending A conclusion that generates emotional appeal by fading step by step to a dramatic final statement.

McGraw-Hill©Stephen E. Lucas 2001 All rights reserved.