Twitter 101. What is Twitter? Twitter is a social networking and micro-blogging service that enables its users to send and read other user’s updates.

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Presentation transcript:

Twitter 101

What is Twitter? Twitter is a social networking and micro-blogging service that enables its users to send and read other user’s updates.

What is Twitter? Lightweight micro-blogging platform Short (<140) text messages to followers River of updates from those you follow (friends) Some conventions: d username = direct = reply –Unlike DMs, replies are public –User determines whether to see replies from folks not followed #tag = hashtag (twemes.com, hashtags.org) Multiple modes of access Mobile (SMS or Mobile Web) Web Browser Other Client (Using API)

How to use reply: A comment aimed at one user, but visible to the public. DM: A direct message sent in private to another user.

How to use Twitter Retweeting: Sharing someone else’s post. Often abbreviated “RT.”

?…!… Questions for your followers Eg: “anyone sick of Facebook, yet?”

Twitter in journalism

Twitter in Business Raise awareness Offer proactive customer service Answer questions Promote events, products, services

Example: customer service Use search.twitter.com to search for their brand When mentioned can take action on items Publicly respond when possible to show openness and responsiveness. Others will generally have had the same question People say things faster on twitter than they would via or phone

Twitter in Business Who is on Twitter Starbucks, Southwest Airlines, Dell, Zappos, Little Debbie

Twitter API Using twitter content to make something unique, different, or complimentary

Twitter service

Twitter poll

Twitter deck

Twitter on IPhone and Blackberry

Twitter API Most access to Twitter is via the API 10x more than the Web interface Desktop clients like twhirl, twitterrific Mobile clients TinyTwitter, PocketTweets, iTweet Well documented in Google Group ( talk/web/api-documentation) Provides access to core data simply XML, JSON data formats RSS, ATOM syndication formats Basic http authentication where needed Rate limited On reads (gets): Unlimited writes (posts)

The Twitter API: Basic Methods Status Methods: public_timeline friends_timeline user_timeline show update replies destroy Account Methods: verify_credentials end_session archive update_location update_delivery_device User Methods: friends followers featured show Direct Message Methods: direct_messages sent new destroy Friendship Methods: create destroy exists

API case study: Retwitter Use the Twitter API to fake “group” functions Create a new “group” account Follow back folks who follow that account When those users tweet with a hashtag, repost that tweet so that all followers see it, prefaced with the username of the original poster Could have sent direct messages instead Hashtag could be the name of the account but doesn't have to be

API case study: Retwitter Whole thing runs on a cron job Rate limiting – 70 requests in 60 minutes Unlimited posting Get friends_timeline.xml Returns the 20 most recent statuses posted in the last 24 hours from the authenticating user and that user's friends. curl -u password Loop through posts in friends_timeline Remove the group account itself (avoid loop!!) Find all tweets in timeline beginning with hashtag Put in database, with datestamp and id Pull all “un-retweeted” tweets from database Post those tweets, updating “retweeted” status as they post

API case study: Retwitter Source code: Open Source, GPLv3 license Uses: PHP 5 (SimpleXMLElement rocks) MySQL DB cron or equivalent (scheduled command line invocation) cURL

Why we use Twitter?

Our communication tools are shrinking… Big Tome From books

Our communication tools are shrinking… Big Tome pdf To lightweight documents

Our communication tools are shrinking… Big Tome pdf My blog To blog posts

Our communication tools are shrinking… Big Tome pdf My blog To text messaging

Our communication tools are shrinking… Big Tome pdf My blog Welcome to the microblogging revolution

Twitter = stripped down blogging My blog

Twitter = stripped down blogging No titles My blog

Twitter = stripped down blogging No titles My blog No categories

Twitter = stripped down blogging No titles My blog No categories My blog Tighter text

Twitter = stripped down blogging My blog

Future of Twitter according to Google Trends, site traffic has mushroomed over the last year

Mobile internet is still small but growing fast

Conclusion : make it simple is beautiful !