Networking Through The Internet : Social Media Is Not About Technology ACLEA Orlando January 31, 2010 ACLEA Orlando January 31, 2010.

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Presentation transcript:

Networking Through The Internet : Social Media Is Not About Technology ACLEA Orlando January 31, 2010 ACLEA Orlando January 31, 2010

Is social media a fad?

Social media is not fad Generation Y outnumbers Baby Boomers by % of Generation Y use social media If Facebook were a country, it would be the 3rd largest Boston College quit sending to students Over 100,000,000 videos on YouTube Over 200,000,000 blogs in existence Over 100,000 blogs post daily 25% of search results for top 20 brands are user generated 78% of consumers trust peer reviews

Where is advertising? 14% of consumers trust advertising....

Secret of online client development Social media is not about technology Relax: it’s traditional legal marketing It’s engaging people (networking) to build relationships Word of mouth reputation is result

Is this networking? Law firm websites Directory listings newsletters & alerts Advertisements in bar publications Direct mail/

What is networking for client development? Engaging people to build relationships Strategically by identifying your audience Clients Prospective clients Referral sources Influencers of those three

Influencers? Bloggers Reporters Conference coordinators Association leaders Publishers

You as the source? Blogs Your target audience: TwitterFacebookLinkedInBlogs You

Where do I start?

Tools to use for high ROI? Listening through social media dashboard Newsreader TweetDeck Blogging Twitter LinkedIn Facebook (coming on)

RSS: Social media dashboard

Blogging

Blogging

Blogging

Blogging

Keys to blogging Find your target audience Listen to to your target audience Engage your audience Empower your audience

OMG : Twitter?

How to use Twitter? Intelligence agent via links Re-tweeting to build relationships Local and niche searches Make yourself personal Mainstream media for PR

Twitter home page is noise

TweetDeck : Twitter works

LinkedIn

LinkedIn growth

How to use LinkedIn? Individual profile Law firm profile Groups: join one, start one Answers Connect as you use social media

ROI Am I expanding my reach? Am I engaging my target audience? Am I building influence among this target audience? Target audience requesting action?

Engagement & tacit endorsements

How do we limit social media?

Privacy 60% of people limit access to their profiles 45% of law firms lockout social media access What do you inadvertently share? Do you become locked in?

Policies & ethics rules Do we need them? What tone do we wish to set? Who is involved in creating? Do we need education first?

When will see in organizations? When leaders realize they know more about strangers than they know about people in their own organizations...

For CLE programs Create some excitement Sharing Communities Leaders blog? twitter? LinkedIn FaceBook

For CLE professionals What can organization do? your personal brand look like? What are your goals? Are you an influential player Do you have a following? Community to learn from/collaborate with?

Thanks. For more info & personal webinars: Kevin O’Keefe LexBlog, Inc. 411 First Avenue, Suite 350 Seattle, WA cell: Blog: Twitter: LinkedIn: