1. What are you doing to successfully communicate with your readership? City Publications Created by Lisa ~ Richard ~ Nives

2. MAIN ACCOMPLISHMENT TO BE NOTICED ON WWW (world wide web): “Turning strangers to friends and friends to customers.” YOUR TIME COMMITMENT IS A MUST TO ACCOMPLISH YOUR GOALS.

3. MAIN RULE: 10 to 1 RULE For every: :: ten ideas :: solutions :: news that you deliver to your audience, you should only have 1 commercial blog/broadcast!

4. HOW TO REACH YOUR DESIRED AUDIENCE Utilizing the following tools: Bi-monthly B2C deployment (e-newsletters, customer incentives deployments) Bi-monthly B2B deployment (using I-Contact, Constant Contact) City Pub website SEO development (working closely with OCreative Co.) City Pub website blogs/giveaways "action" plan (activate your site between the mailings) Mobile Marketing (SHORT CODES and QR CODES) Daily e-commerce: Tweeter, LinkedIn, Facebook, Google TV(NEW!), YouTube

5. Bi-monthly B2C deployment (e-newsletters & customer incentives deployments): time invested 20 min 78% trust the recommendations of others Make your on-line presence via short news flicks, seasonal tips for community (kudzu.com, angieslist.com) or customers incentives SHORT NEWS FLICKS: neighborhood, community update, ASK QUESTIONS, ask audience for follow you Seasonal tips for community (kudzu.com): examples: TOP TEN..., HOW TO..., SELL STORIES… Customers incentives (standard B2C City Pub deployments) Use your open e-mail addresses only and re-deploy additional offers, with semi-personalized message

6. kudzu.com & angieslist.com e-mail deployment examples:

7. Bi-monthly B2B deployment (using I-Contact, Constant Contact): time invested 20 min Every other week send short e-mail to the prospect or and customers with either great marketing ideas, current happenings in city pub or just send out great incentives/discounts/new programs for your upcoming mailers. Pre-set customizable templates available for easy-fast turnaround!

8. City Pub website blogs/giveaways "action" plan (activate your site between the mailings): time invested 20 min Engage your mailer's readership to visit your website for more then just a quarterly survey giveaway Write short info blogs (YES! We can have that added to our city pub websites) (www.wordpress.com for the blogs ideas) Ask your Audience Questions! Make sure they come back! Use your e-mail addresses from the reply survey list for open communication, even simple thank you note goes a long way!!

9. Mobile Marketing (SHORT CODES and QR CODES) Utilize SHORT CODE on your card packs QR Codes coming soon Using Bar codes on the postcards!!

10. Daily e-commerce: Tweeter, Facebook, YouTube 98% of mobile searches end up on Google.com People spend 77% of time on Tweeter People spend 61% of their time on Facebook People spend 57% of their time on YouTube

11. In order to have on-line presence with most active Social Media tools you have to follow simple rules: Create the FACEBOOK page: Maximum 4 posts a week, total time invested 30 minutes Create the LinkedIn page: Maximum 3 posts a week, total time invested 15 minutes Create the YouTube Video for your home page: two type of videos: for consumers and for prospects (business) 53% higher chance to get noticed if using videos on your home page (Google loves YouTube, and it finds websites with embedded Videos much faster!!)

12. RULES OF ENGAGEMENT: BROADCASTING CITY PUBLICATIONS = Engaging the Audience in a smart way + Give People what they want!!!

13. How can I make sure my audience will return? MAKE SURE your AUDIENCE UNDERSTANDS “WHAT IS IN IT” FOR THEM. FREE CONSULTING FREE TIPS PROMOTIONAL PRODUCTS CONTESTS LOCAL CHARITY PERSONAL E-mail REPLY EDUCATE YOUR CUSTOMER BLOG SOMETHING CONTROVERSIAL

14. SOCIAL MEDIA is NEW SEO 2.0! Engage the web!!

15. TIME INVESTED FOR THE ON-LINE EXPOSURE: (approx. time per week) B2C: 20 min Facebook: 30 min Linkdin: 15 min Just over an hour per week is needed for you to become a "Creator" and "Critic" of your own on-line business!

16. To build a successful internet marketing business, you need to introduce yourself to the concept of Relationship ROI. (Relationship ROI is the concept of measuring how much you give to your audience vs. how much you seek from your audience.) Remember this powerful MEDIA FUSION! You can do it too!!!