Quality control in web authoring By Siang Tay Web Development Coordinator Marketing and Development Unit.

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Presentation transcript:

Quality control in web authoring By Siang Tay Web Development Coordinator Marketing and Development Unit

FIRST RULE - KEEP IT CURRENT, KEEP IT PROFESSIONAL

1. Broken links - avoid “link rot” - broken links turn-off visitors - broken links kill your corporate image - broken links make you look unprofessional - many search engines penalise sites in rankings if they find too many broken links - use Xenu regularly - eg (news and events - LH nav)

2. Title tags - critical for search engine optimisation (SEO) - no title tags, poor/no search result listings - random search in corporate web > “2 column template” – 166 search results > “fullscreen template” – 108 search results - use keywords in title tags for SEO

3. Obsolete sites/pages/content - obsolete sites/pages are still found by search engines - obsolete sites/pages make you look unprofessional - check (especially for pages deep in your site, and unlinked sites) - update - delete - refer to web authoring guide

4. Content - no dead people, no stale news - update or archive - keep content fresh eg news updates > search engines will index your site more > keeps visitors coming back > shows your visitors you care - consistency in layout and format - refer Web Style Guide

DO YOU WANT TO APPEAR UNPROFESSIONAL? DO YOU WANT VISITORS TO RETURN TO YOUR SITE? DO ALL OF THE ABOVE