Copyright © IABC/Toronto, 2008 Annual General Meeting 2008/2009 Communications Impacting Business

Agenda High Level 3 Year Strategy Goals for 2008/09 Focus for 2008/09 Meeting Members’ Needs at all Points The 2008/09 Team What’s Next?

Three Year Strategy Member Satisfaction & Experience Quality Portfolios Execution Governance Program Management Administration Knowledge Sharing/Transfer Research & Development Financial Planning Succession

Improve Retention & Grow Membership by….. 1.Knowing & Responding to Member’s Diverse Needs Member Satisfaction & Experience Quality (Relevant, Resonates, Convenient) Research & Development Knowledge Sharing/Transfer 2.Running a Solid Operation (that will thrive in the future) Program Management Succession Financial Planning Governance Administration Run a Solid Operation (that will thrive in the future) Know & Respond to Member Needs Improve Retention & Grow Membership Ensure the “quality” of each member’s ongoing IABC/Toronto experience Relevant ● Resonates ● Convenient

Goals for Knowing & Responding to Member’s Diverse Needs – at Communicators’ Key Career Points a)Implement Convenient & Relevant Programs that Resonate b)Foster Sharing/Transfer Relevant Knowledge c)Promote Accessible & Relevant R&D d)Advocate Communicators’ Relevance to Business (and beyond)

Communications Impacting Business Produce industry directs outreach in tomato scare Tech firms in a love-hate relationship with bloggers Cost reductions and brand image benefits accruing from investing in sustainability initiatives and reporting these to consumers are beginning to pay off ….. Product stewardship: Integrate stakeholder views into business processes Dell took its lumps online, but is learning to answer back and listen to its critics ?

Communications Impacting Business a)Convenient & Relevant Programs that Resonate PD events & Networking: Focus on relevant business impact touch points Affinity Programs (via Region): Resonate from AIP to all members b) Share/Transfer Relevant Knowledge Mentoring: Skill transfer that resonates Partnering: Events & Sponsorships align with business needs & integrate with related disciplines Online & Print Resources: On relevant business impact touch points

Communications Impacting Business c) Promote Accessible & Relevant R&D & Expertise Web 2.0 & External Resource Links: To leverage relevant AIP, ABCs, IABC global and other accessible expertise d) Advocate Communicators’ Relevance to Business (and beyond) Advocacy: Align communications with business through core messaging Social Responsibility (SR): Demonstrate value through social responsibility Initiative

Goals for Run a Solid Operation a)Program Management: Enhance QA Checks to Boost Consistency b)Administration: Optimize Website & Leverage Social Media Support Current & Evolving SIGs c)Succession & Knowledge Transfer: Increase Director Engagement d)Financial Planning: Expand Sponsor/Advertising “Partnerships” Leverage Fiscal Strength with Relevant Initiatives

Meet Member Needs at Key Career Points Student Entry (Transition) Mid-CareerSenior  CareerLine  PD & Networking  Mentee Opps  Volunteering  Student programs  Resources  PD & Networking  Awards  Resources  Accreditation  Volunteering/ Leadership Dev  CareerLine  Advocacy  PD & Networking  Accreditation  Advocacy  Resources  Awards  Mentoring/Leader Growth  CareerLine Board Ambassadors Match Members’ Needs With IABC Enablers

The 2008/09 Team Leslie Hetherington, APR, MBA - President Janet Comeau - Immediate Past President Brent Carey, ABC - Executive Vice President Julie Wilson, ABC - VP, Association Management Carrie McAfee - VP, Finance Linda Andross, ABC - Accreditation and Standards Yasmin Ranade - VP, Professional Development Natasha Renaud, MBA, MS - VP, Networking and Special Events Sara Feldman, APR - VP, Awards Sarah Twomey – VP, Member Communications Anna Relyea, BA, MA – VP, Marketing Communications Vanda Wall - VP, Advertising & Sponsorship – Christine Andrew, MBA - VP, Membership Trell Huether - VP, Volunteers Services

Next Steps…. Board Retreat to Orient, Formalize Strategies & Integrate Portfolio Tactics Think Tank: Re Research Needs (EVP & Past-President) Member Survey (Membership) Mentor Program Strategy & Outreach (Volunteer) Website Optimization & Social Media Strategy (Member Communications) Volunteer Recruitment (Early Sept.) Upcoming PD Initiatives (PD, Sponsorship): –Reputation Management Thought Leader (Sept.) –IABC Measurement Conference (Oct.) –Ragan Partnership (Social Media - July, Advanced Writing - Nov.) Advocacy Strategy (Prof. Standards)

What does IABC promise? To enable a global network of communicators working in diverse industries and disciplines to identify, share and apply the world’s most effective communication practices …..so that its members will Be Heard