1. Strategic Plan

2. Strategic Plan
Vision The Northern Virginia Chamber of Commerce is the preeminent Northern Virginia membership organization for businesses to grow through relationship building with stakeholders and through engagement in partnerships throughout the Metropolitan Washington Region.
Mission The Northern Virginia Chamber offers business development opportunities to organizations interested in growth through knowledge, access and influence in Fairfax County, Northern Virginia, the Commonwealth of Virginia and the Metropolitan Washington Region. The Chamber leads the business community by: engaging in thought leadership; strengthening industry knowledge; advocating for business positions; and supporting key partnerships.

3. Strategic Plan Goals
I. Attract, engage and retain a diverse, influential and engaged membership. Diversity metrics to be measured: industry, geography, ethnicity, gender and size.
Measures will include:
120 New Members annually
Significant New Members in targeted industries
Increased retention rates
Increase board members leads
Increase Executive Committee and Board of Directors Diversity
Increase influence by adding 3 new Elite Partners annually

4. Strategic Plan Goals
II. Become the preeminent leader on regional economic advancement issues, including diversification, transportation, and workforce development.
Measures will include:
“C” level Executive engagement
Participation of ‘A’ list of regional leaders
Match NVCC legislative agenda long-term strategy including sophistication of issues
Increase in # of media impression on regional priorities/issues
Increased recognition for leadership efforts on regional priorities
Participation in collaborative events

5. Strategic Plan Goals
III. Meet and exceed financial goals to ensure fiscal sustainability and to drive investment and growth opportunities.
Measures will include:
Revenue Growth
Net Assets Growth
Cash Reserve Growth

6. Rebrand and restructure to the Northern Virginia Chamber of Commerce
Accomplishments
Rebrand and restructure to the Northern Virginia Chamber of Commerce
Collaborated on many events and issues
Administration
Staff introductions and training
Replacement of significant senior staff
Solid financial performance
Membership
Retention rates above average
Increased face time with members
Increased key members of size s
Business Development & Events
2017 event attendance up significantly
New engagement opportunities: CEO Lunches, Business Leader Roundtables, Vet & Military Council Innovation Awards Reception, Distinguished Service Awards, Hospitality Council, Real Estate Vertical
# of sponsors/Business partners grew
Advocacy/Communications
Regional Metro Funding
Debate/NOVABIZPAC
Increased influence in VA
Governors/Mayor event #3
First Mayor/Chairs Event
Social media growth
Transitioned to Northern VA Chamber
New magazine, new newsletter

7. 2018-19 Priorities Administration Membership
Staff training, development & retention
Continued positive financials trajectory
Internal communications
Membership
Improve retention rates toward 88%
New member sales
Increased Board involvement
Increased member participation
Diversify membership and Board
Business Development & Programs
Quality vs. Quality regarding # of events
Regional events
Increased attendance and participation
Increase in sponsorships
Increase targeted member prospects
Advocacy/Communications
Collaboration and messaging
New communications offerings
Grow positive relationships
Increased influence in VA
Continued focus on regionally significant initiatives

8. Priorities
Volunteer Membership Leadership – the Chamber will continue its leadership commitment to the region by pursuing leaders as members from across the Northern Virginia business community to be inclusive of all regional points of view. Membership will include a diversity by geography, size and industry as well as gender and ethnicity of ownership. The Chamber will adapt membership offerings to encourage membership in these diverse organizations.
Enhancing a Stronger Regional Voice – the Chamber will develop an organization that can carry the regional business community’s voice and concerns to all elected and appointed bodies across Northern Virginia and the Commonwealth. We will develop an advocacy voice and communications platform to deliver persuasive fact-based data to support regional growth.
Strengthening the Regional Economy – the Chamber will develop programs, partnerships, initiatives and recognition of growth opportunity industry sectors across the region. We will collaborate with other business organizations, academic institutions, elected officials and media outlets to improve the content output of the Chamber.

9. Priorities
Improving Regional Core Infrastructure Services – the Chamber will support excellence in delivering core services deemed necessary in a great community. Those services include education, health care, transportation, utilities plus a trained & resourceful workforce.
Improve the Sense of Regional Community – the Chamber will encourage the sense of collaboration between business organizations, elected bodies, academic institutions and non-profit organizations to enable a world-class community. We will work to breakdown arbitrary barriers to cooperation.