1. Program Managers: Revitalizing Existing ERG Membership Facilitator: Facilitator: Isaias Zamarripa / Three Degrees from Isaias Thought Leader: Thought Leader: Dell Hendon / MillerCoors Brewing Company

2. Revitalizing your ERGs

3. Agenda Our backgrounds Key Optimization Situation Overview Task in Hand Discuss best practices in engagement Miller Coors Structural Pillars Results

4. MillerCoors EAG Optimization Process - Objectives 1.Grow the EAGs expand the value proposition –W.I.I.F.M. –W.I.I.F.B. create more support, recognition and awareness from managers 2.Create a more inclusive EAG model extend reach & value to non EAG members increase cooperation & synergy between EAGs expand affinity structure beyond race, ethnicity, sexual orientation, veterans’ status 3.Build stronger business alignment align EAG activities to create favorable business outcomes demonstrate measurable business value 4 Optimization

5. Employee Affinity Group Strategic Evolution Process 5 Current State Focus Areas 2010 local group affinity volunteer/community acculturation learning diversity awareness personal membership accountability Transition State Focus Areas 2011 – 2013 local or regional business charter national group affinity member development employee recruitment & retention national, local & regional business goals & accountability company & personal membership accountability Strategic State Focus Areas 2014 & beyond transition state plus… strategic D&I & business drivers leadership development succession pipeline source Situation Overview

6. 6 Grow and leverage Diversity Accelerate growth with multicultural consumers Develop the best sales force in the industry

7. Diversity and Inclusion OUR VISION To create America’s Best Beer Company OUR MISSION Create a WORKPLACE where everyone can contribute their best and earn a corporate reputation known for walking the talk in the MARKETPLACE OUR OPPORTUNITY Reflect and authentically connect with multicultural consumers OUR STRATEGIC PRIORITIES Leadership Talent Relationships MARKETPLACE Reputation We walk the talk through multicultural marketing, supplier diversity, employer branding and community engagement WORKPLACE Best of You Contribute your best, with confidence, grow your career and together we will create the best beer company in America Mission

8. Best Engagement Pipeline of leadership Strong Advisor Support Tie Mission to Business Develop consistency Vet leadership tie to development Have success in leadership

9. Proposed EAG “Structural Pillars” National Executive Sponsors & Support Sr. Leadership Team Strategic Linkage Local business Alignment, Ownership and Execution 1 sponsor per affiliation group National affiliation group agenda & strategy Focused resources: Communications, Learning & Development, Human Resources National member development & linkage value proposition National programming, coordination, content, training “value proposition” Focused Support Strategic Accountability Business Relevance EAGs co-chartered by employee group & local business Membership comprised of volunteer & developmental assignments Inclusive EAGs to meet local needs Anchor EAG activities into local business plans Single EAG council – strategic governance National business agenda & strategy Enhanced member visibility Enhanced strategic business alignment Structural Pillars

10. EAG Optimization – Process Survey, Research & Benchmarking (Aug. – Nov, 2010) Initial Design (Dec. 2010) D&I Site Workshops Self Assessment, Design Feedback (all plant & Chicago HQ sites Feb. – May 2011) Design Revisions, Consensus, Implementation (March – August 2011 and beyond) MillerCoors focus: affinity, community support External best practices: member connection, career development, generating business value Outcomes/Feedback “Umbrella EAG committee model” i.e. Chicago EAG model Desired outcome: greater inclusion, less complexity Desired EAG structure influenced by legacy, plant size, D&I journey EAGs growth in small sites dictated by value to business, not just affinity Multiple EAG models (3) Large site, small site, field site Structural pillars consistent in each model Results