1. CFA Victoria
2008 Strategic Plan
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2. CFA Victoria Our mission is to:
promote professional excellence and the highest ethical standards;
Support society members and CFA candidates through informative, relevant education and networking opportunities; and
build awareness of the CFA charter within the local community.
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3. CFA Victoria in 2012:
Is comprised of members, who are actively engaged in society activities and satisfied with the value received from the society.
Is active in raising awareness and building the profile of the CFA designation, such that it is the most highly regarded investment designation in the Victoria area by the business and academic community.
Aggressively builds awareness and understanding of the CFA designation amongst accredited investors, such that we increase knowledge of the designation to our target market.
Consistently provides high quality products, services and activities that facilitate and encourage members’ personal and professional development – a vision that a majority of members agree the society successfully achieves.
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4. Strategic Plan: Operations
Milestones:
Success Factors:
Accountability:
Work with CFA Institute to update CFA Victoria Website
Feedback – formal and informal from members and website visitors – annual survey?
Technology Chair and President
Ongoing Strategic and business planning
Annual review and agreement by current board and Past Presidents (if they wish to stay involved)
President, Immediate Past-President and VP
Professional development for CFA Victoria Board/Executive Committee
1-2 board members attend both SLC (Society Leadership Conference) and Canadian Regional Conferences
Free access to CFAI on-line courses
Annual planning retreat and bring in professional speaker(s)
Annual anonymous survey of existing and exiting board members
President and VP
Encourage membership involvement in Board and encourage candidates to volunteer for the society
Annual communication package to all candidates and anyone who expresses interest in CFA Victoria. Include a benefits of volunteering document.
Each existing board member ‘recruits’ at least one volunteer annually to serve on the board.
Make sure members/guests are encouraged at every CFA Victoria event to get involved with the local society
President and Membership Chair
CFA Victoria board
Program Chair, President and CFA Victoria board
Implement annual (bi-annual) membership survey
20%+ response rate
2/16/2019

5. Operations Budget Total cost: $3,000 to $3,500 annually
$500 annually for surveys and administrative support with surveys
$2,000 annually for Society Leadership Conferences/Regional Conference expenses ( 6 $250/night + tax and for food allowance while traveling)
$500- $1,000 annually for a 1 day planning retreat + speaker
Total cost: $3,000 to $3,500 annually
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6. Strategic Plan: Awareness
Milestones:
Success Factors:
Accountability:
Raise awareness and profile of designation
Maximizing exposure for the brand
Public Awareness Chair
Work with Education chair to tailor Public Awareness program to assist with educational efforts.
Formalize scholarship program
Organize joint events at post secondary institutions
Build more ties with post-secondary institutions
Annual review and agreement by current board and Past Presidents (if they wish to stay involved)
Public Awareness Chair, Education Chair
Work with Membership chair to tailor Public Awareness program to increase membership
Increase the number of CFA Victoria members
Public Awareness Chair, Membership Chair
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7. Awareness Budget Total cost: $4,000 annually
$500 annually for support of education initiatives
$500 annually to support membership initiatives (newsletter)
$1,500 annually for ads
$1,500 annually for sponsorships
Total cost: $4,000 annually
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8. Strategic Plan: Membership
Strategic Objective:
Enhance the value proposition that CFA Victoria offers to its key constituents.
Increase the number of members of CFA Victoria.
Milestones (Key Tasks or Action Plans)
Membership recruitment
Develop value-added by membership to CFA Victoria. (What is the value of being a member?)
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9. Strategic Plan: Membership
Success Factors
Society grows to at least 100 members in three years.
Increase the number of affiliate members such that they represent at least 15% of our membership population.
Accountability / Oversight
Utilize tools developed by the CFA Institute leaders website to put together membership campaigns (after examinations).
Welcome new members to the society.
Reach out to potential new members.
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10. Strategic Plan: Programming
Strategic Objectives
Expand our sphere of influence
Involve more of the Board in Program planning & marketing
Mine our database to identify fresh / stagnant contacts
Build an expanded, more relevant database
Personally reach out to inactive members
Find innovative and compelling ways to engage our market
Follow up and maintain momentum
Strengthen delivery of our message
Recruit Champions at different firms to leverage promotions
Allocate more time and resources to program marketing
Set goals for programs and have individual accountability
Request feedback to enable more effective touches
2/16/2019

11. Strategic Plan: Programming
Budget:
$200 per event for design and printing of 50 full color, large size promotional posters
Additional Funds as approved for special initiatives such as Forecast Dinner planning, UVic Speaker Series, cross promotional programming, etc
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12. Strategic Plan: Programming
Key Early Milestones:
AGM:
Recruit Programs and Forecast Dinner Committees
AGGV:
Leverage sponsorships into media exposure
Summer 2008:
Establish Speaker / Events Calendar for
Complete Study on Event Attendance (Past 2 years)
First Meeting of Forecast Dinner Committee
Create Sponsorship Package
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