Rotary International District 1250 – District Assembly 2014 MARKETING, PR & COMMUNICATIONS NICK DRAKE

Rotary International District 1250 – District Assembly 2014 Overview Marketing, PR and Communications fulfil many functions within the District We maintain the District Website & 1250 online news. We produce the online and paper District Directories. We issue virtually all s from the District We advise clubs on marketing and PR, provide training and support on websites and social media, we advise on Club communication strategies We work particularly closely with the Membership Committee on District PR Grants.

Rotary International District 1250 – District Assembly 2014 Ongoing RIBI Initiatives Providing that the RIBI club marketing levy is agreed at the next RIBI conference the We’re for Communities Marketing initiative will carry on. This includes: Advertising in specialist trade magazines aimed at certain workgroups – last year was “Blue Light sector” Advertising via selective mailshot Using Google clicks advertising Providing “We’re for Communities” advertising material from the RIBI shop. Results from this year show a four fold increase in the number of hits on the RIBI membership page on the RIBI website.

Rotary International District 1250 – District Assembly 2014 Continuing District Initiatives In the forthcoming year we will continue to have funds available to help clubs with their marketing and PR initiatives. The aim of the funding is not only to help with increasing membership but also to raise the public awareness of what Rotary is. Any club or group of clubs may apply for a matching grant of up to £250 for a single club or more for a group of clubs. They need to provide a sound business plan, this will be reviewed by the PR grants committee.

Rotary International District 1250 – District Assembly 2014 District Website & 1250 News We are pleased with the response to our recent plea for more material for the public facing part of our website – 1250 News. However, it is important now that we have material coming in that the flow continues, therefore please keep up the good work and keep us informed of what is happening. The District Website is now the home of the District Directory. This will be available very shortly. Given that it is online your Secretary will be able to keep it up to date throughout the year so that changes to names and details are constantly accurate.

Rotary International District 1250 – District Assembly 2014 What can we do for you? The MPRC committee is available to offer assistance for any club or group of clubs We offer the MPRC roadshow which aims to help and inform on the two key areas of website design and social media strategies. We offer advice on communicating with the media, we can help with internal club communications, how to handle and members who don’t have access to it. We offer advice and can point you at presentation materials that you can use to promote your club. We can offer advice and help with setting up websites and social media pages.

Rotary International District 1250 – District Assembly 2014 We’re for Communities – the video At all Rotary gatherings there are always a number of people in the audience who have not seen the We’re for Communities video. Therefore, I will show this video. Every time I see it I draw something new from it. Please use it where ever you can to promote Rotary and the work that it does. Thank you for your attention – see the video at