1. www.amas.ie EHS presentation 28 April 2005

2. www.amas.ie Presentation Content Introductions Background to aNSwer Origins of project AMAS contract aNSwer: Guide to the site and the database Membership, functionality Leveraging aNSwer Parent bodies Members Stakeholders Promotional plan Questions and answers

3. www.amas.ie Background Founded in April 2001 Service offerings – eBusiness and eGovernment strategy content marketing Leverage deep experience in creating and managing traditional media and building national brands Vendor-independent, support clients to deliver eBusiness and eGovernment projects

4. www.amas.ie aNSwer origins Background North South Ministerial Council, forum for co-operation North and South Sectoral meeting on environment, agreed to set up electronic database of research NSMC sanctioned the establishment of aNSwer Vision A North South website of environmental research Partnership between EHS and EPA A virtual model Mission To promote environmental research on the island of Ireland to benefit policy makers, researchers and students

5. www.amas.ie First NSMC meetingJune 2000 Development of aNSwer sanctionedOctober 2000 aNSwer launchedApril 2002 Management contract awardedMay 2004 Technology upgrade completedFebruary 2005 Promotional phase commencesApril 2005 aNSwer milestones

6. www.amas.ie AMAS contract AMAS is contracted to: Manage all site activity Approve membership Update database, news, links, FAQs Answer members emails, queries Promote the website Focus on environmental community Drive awareness and usage AMAS has also evaluated technology and project managed site upgrade

7. www.amas.ie aNSwer key figures Users463 Organisations286 Projects518 Links124

8. www.amas.ie aNSwer members Who are they? Government departments Government agencies Environmental consultants Third level institutions Students How did they join? EPA, EHS referrals Occasional additional requests – currently six a month

9. www.amas.ie Member organisations

10. www.amas.ie aNSwer resources Environmental projects News Funding opportunities Resource library Research articles Members area Glossary aNSwer subject areas Inland watersClimate change Nature and biodiversityEmissions to the environment Forestry and natural woodlands Marine and coastal waters Landcover, landuse and landscape Urban and built environment Soil and geochemistryWaste Socio- economic environment Miscellaneous

11. www.amas.ie www.answeronline.org

12. www.amas.ie Home page

13. www.amas.ie Projects

14. www.amas.ie News and Opportunities

15. www.amas.ie aNSwer Research Article

16. www.amas.ie Members Section

17. www.amas.ie Member Login

18. www.amas.ie Funding Opportunities

19. www.amas.ie Events

20. www.amas.ie Leveraging aNSwer Benefits of aNSwer to EHS Offers access to central all-island resource for environmental science Important promotional channel for EHS to post projects, new, events funding opportunities aNSwer can help avoid duplication of research, foster greater co-operation Can help to fast-track research Clients can self-serve – reduce time and effort on part of EHS staff

21. www.amas.ie Leveraging aNSwer EHS clients can use aNSwer to: Find out about environmental research projects Publicise their own research Identify collaboratation opportunities Contact other researchers Find out about funding organisations Keep up-to-date on environmental news and funding opportunities Get published environmental reports

22. www.amas.ie Promotional plan Parent bodies Encourage them to use it and recommend it Use their online and offline channels to promote aNSwer Members Use online channels to increase usage and referrals Mailshot Target organisations who should be aNSwer members Events Presence at relevant conferences and exhibitions PR Media release to specialist media Online marketing Links, search engine marketing

23. www.amas.ie EHS We want you to: Use aNSwer Tell clients about it and what it can do for them Encourage them to: Join at individual and organisational level Use aNSwer resources Post information Give us feedback!

24. www.amas.ie Contact Any queries about aNSwer, contact: Louise Shanley Research and Marketing Assistant AMAS Ltd sitemanager@answeronline.org 00 353 1 6610499

25. www.amas.ie EHS presentation 28 April 2005