1. www.adif.az Azerbaijan Deposit Insurance Fund Public Awareness Policy of ADIF through the years 1

2. 2 Public awareness strategy of ADIF  Encouraging the public confidence to the banking sector among people  Via Media  Via Member banks

3. ADIF has introduced а more functional, informative and attractive website 3 Website of ADIF

4. April 2013, ADIF has introduced its official Facebook, YouTube and Twitter pages 4 ADIF in social networks

5. Direct communication with ADIF  Depositors may directly contact us via hot line– 941 which automatically may inform depositors about deposit insurance in 3 languages (Azerbaijan, Russian and English)  During last year Call center have received 1500 calls  During last month Call center have receive 450 calls due to the change in maximum coverage rate on protected deposits  Depositors’ online and written questions addressed to ADIF are responded no later than 2 working days 5

6. Over 200 000 flyers and 30 000 booklets have been distributed to the member banks as well as head & branch offices. Design of booklet Flyer and booklets 6 Design of flyer

7. Member Banks  Stickers of ADIF have been placed to the front doors of all member banks’ head offices and branches  All member banks have the certificate issued by ADIF which certifies the bank’s membership to the Fund  The brief information about the protected deposits is included into all deposit contracts 7

8. Media and seminars  Interviews concerning deposit insurance via mass media – TV and radio  News and publications related with deposit insurance are published in newspapers and websites of news agencies  ADIF’s employees hold trainings for the member banks' management staff on deposit insurance in bank training centers. 8

9. Trainings 9 ADIF has training programs for bank staff  Training Place: Yapı Kredi Academy  Date: November 08 every year  Participants: The staff from member banks  Training Place: Azerbaijan Bank Training Centre  3 to 5 times in a quarter  Participants: The staff from member banks

10. Events 10 World Savings Day 2013  53 schools across the country  10.000 students  About 12 000 printed materials

11. Events 11 World Savings Day 2013  15 schools in Baku (capital)  Auditorium of 2 000 students

12. Events 12 World Savings Day 2013  38 schools in the regions of the country  Auditorium of 6 000 students

13.  In 2015 ADIF will launch a short flash video which will give a brief information about the Deposit Insurance system in Azerbaijan  ADIF will use effective marketing tool - marketing on a public transports in order to get the public’s attention more effectively 13 Future plans

14.  ADIF will post the information about the maximum percent rate of protected deposit on advertisement sheets placed all over the country 14 Future plans

15.  ADIF will launch SMS notification program which will send mobile messages including information about the current percentage rate for protected deposits, news about DIS, contact details of ADIF and etc.  Mobile application that will help depositors to get information about their deposits will be launched 15 Future plans будущие планы

16. 16 THANK YOU FOR YOUR ATTENTION ! www.adif.az Azerbaijan Deposit Insurance Fund