1. PR and Marketing for NOF Digi Linda Quinn Head of Communications linda.quinn@nof.org.uk

2. PR and Marketing Define Objective and timescales Identify selling points Identify Audiences Target Audiences End Result - Raise Awareness and increase hits

3. Objective To provide a unique model for the creation of innovative on-line learning resources for the potential benefit of every citizen The projects are designed to support lifelong learning under three broad themes-cultural enrichment, citizenship, and re-skilling. Timescales: All projects will have some live content by the end of 2002. However their public launching will depend on further development in some cases. There will be a momentum generated towards a national launch of the NOF-Digi resource early 2003.

4. The objective of the PR and marketing plan will be to: Raise awareness of NOF Digi in general Raise awareness of individual projects and their unique selling points (USPs) Raise awareness of potential users Target audiences that we wish to reach Provide key spokespersons and contact details for each project

5. Target Audiences Target audiences will include (not exhaustive): Schools and users in schools Libraries and users in libraries Media including specialists Local authorities Professional bodies and hubs Computer industry professionals and enthusiasts The internet knows no geographical boundaries and access to web sites is not restricted

6. Methodology Use traditional marketing tools and electronic marketing. We should also consider whether there is justification in paid for advertising or advertorials.

7. Traditional Marketing would include: Leaflets, posters, postcard, stickers, promotional goods Pamphlet/Brochure celebrating whole Digi programme using best practice Media - press releases, launches, features Identify specialist publications and specialist writers Advertising - publications and radio Establish what selling points are and build up database of good examples to sell. Web address should be on everything we produce.

8. Electronic Marketing would include: Search engines - submit pages to AltaVista, Excite, Google, HotBot, Lycos, etc Online media - e.g. BBC online, Guardian, etc. Site links - with other relevant sites Hub links - industry, subject related sites Register with other portals - National Grid for Learning On line advertising (?)

9. What NOF can offer Guidance on your draft press releases - ensure adequate time Advice and support on: Launches General Publicity materials Advice on clashing launch dates Features and news stories Coordinate a national launch Advice on media interviews Share best practice Exchange ideas in a forum in marketing and branding Produce a publication for a national launch Provide point of contact for queries on PR and marketing at: tobecreated@nof.org.uk

10. What projects can do Provide information on dates for ‘going live’ on the web Display NOF funded mark on news releases - optional Use standard form of words for grant acknowledgement on press releases Use standard notes to editors to describe Fund and Programme Share press releases with NOF - 48 hours in advance of distribution