Quarterly Update Q Channel 4

1.Q1 highlightsQ1 highlights 2.Audience insightAudience insight 3.Other relevant researchOther relevant research

Channel 4 is the top converting commercial terrestrial channel for s 30% of 16-34s put Channel 4 in their top 3 favourite channels Channel 4 is the top converting commercial terrestrial channel for ABC1s Channel 4 makes people think about things in new and different ways, more than any other terrestrial channel. Channel 4 reaches 23.3 million ABC1 adults every month Channel 4 viewers are socially connected and influencers for many topics including music, sport and The Arts Channel 4 Highlights Sources: BARB Q1 2014, TGI Q2 2014, (1 st 2 nd or 3 rd fav), Ipsos Image Tracker

Audience Insight

C4 is Young & Upmarket olderyoungerdownmarket upmarket %16-34 %ABC1 16+ audience profile (%): Source: BARB/Advantedge, Q1 2014, base: all adults, all time, size based on adult average reach (000s)

Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins. Base: ABC1s Adults Channel 4 reaches nearly 87% of ABC1s every month

Source: Advantedge/BARB (series average); internal C4 data First Run only First Dates The show achieved 1.2 million viewers peaking at 1.3 million (individuals) Generating 65.7 thousand tweets 2.8 million VoD views Q1 Programme Highlights The Undateables The show achieved 2.7 million viewers peaking at 3 million (individuals) Generating 154 thousand tweets 2.8 million VoD views 8 Out of 10 Cats Does Countdown The series averaged at 2.7 million, peaking at 2.9 million (individuals) Generating 25.9 thousand tweets Benefits Street The series averaged at 5.9 million (individuals)peaking at 6.5 million Generating 210 thousand tweets 6.1 million VoD views

Channel 4 viewers… The typical Channel4 viewer… Finds TV ads interesting to talk about (index 130), is a TV addict (index 120) and often notice products/brands in TV/films (index 134). Purchase decisions are influenced by celebrities (index 148) and think interactive TV services are a good idea (index 137). Likes to eat in trendy places (index 158) and spend a lot of money on cosmetics (index 153). Source: GB TGI, Q2 2014, base = Ch4 Viewers=C4 1 st Favourite channel vs 15+

Coming up in Q2 Fargo Derek The ten-part “true crime” anthology is inspired by the Academy Award- winning film of the same title and is executive produced by the writer/directors/producers of the original, Joel & Ethan Coen The award-winning comedy drama Derek returns to Channel 4 in April for a brand new 6x30 series. A year has gone by since we last visited Broad Hill Retirement Home and there’s some new residents, additions to the staff and the welcome return of a few familiar faces.

Coming up in Q1 Cardinal Burns Friday Night Dinner The award winning E4 sketch show Cardinal Burns, aka comedy duo Seb Cardinal and Dustin Demri- Burns, return for a new series, this time on Channel 4. Big Talk Productions and Popper Pictures have been commissioned to produce a third series of the critically-acclaimed and multi-award winning comedy ‘FRIDAY NIGHT DINNER’ for Channel 4, with Tamsin Greig, Paul Ritter, Simon Bird and Tom Rosenthal returning as the Goodman Family and Mark Heap once again arriving unannounced as Jim.

Other Research

Source: Channel 4/Kantar Digital Landscape Survey; index 100 = average GB adult; done in the last 4 weeks; C4 viewer = 1,2,3 favourite channel Index Channel 4’s audience is highly connected