1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared by organizations that understand the value of Facebook as a communications vehicle, a way to talk with their loyal fans. 50,000,000 Talking of fans, this is the number of Likes clicked every 24 hours. This is important for business owners. When a fan Likes your Facebook business page, friends of that person also see the Like on their friend’s page – and this might prompt them to check out your page and maybe click Like themselves. 900,000 That’s the number of new Facebook users each day. Now some are current Facebook users creating a second, third or fourth Facebook page and some are business pages. But these are all additional visitors to Facebook and represent new customers for your organization. SOCIAL FACEBOOK ASSE.ORG/CONNECT

3,000,000,000 This extraordinary figure is the number of YouTube videos viewed each day. An increasing number are videos posted by organizations that understand the power of connecting with customers and members via video resources. 143,000,000 That’s the number of Tweets sent out each day. Plenty of these are friends or celebs letting the world know how they feel or where they are. However, an increasing number are business owners using Twitter to drive traffic to their websites, their Facebook pages or simply using Twitter to add value by sharing interesting stuff with their followers. 500,000 This is the number of iPhone apps available today. Most of these have been developed by businesses who saw an opportunity to inform, entertain or empower people - away from their computers. This probably explains why in our average day 27,000 new iPhone apps will be downloaded. YOUTUBE TWITTER MOBILE ASSE.ORG/CONNECT SOCIAL

142,000 In the past 24 hours, 142,000 new users will join LinkedIn. Individuals have long understood the value of LinkedIn in making business connections and raising their profiles. Organizations are realizing the value that many of their members are well aware of: that LinkedIn can be a great networking tool, augmenting the traditional face-to-face networking method. 942,000 This is the number of people who sign up for Google+ every day. It’s early days for Google+, and many haven’t quite worked out how to use it, but there’s no reason to doubt that it will become as valuable a networking and information-sharing vehicle as Facebook. 293,000,000,000 This massive number is the number of s sent each day. Many get trashed. Many go unopened. Research by the Direct Marketing Association shows that marketing generated a return of $42 for every dollar spent on it in LINKEDIN GOOGLE+ ASSE.ORG/CONNECT SOCIAL

1 This is the minimum number of online activities you, or your organization should have every day. Most of these online interactions take very little time and can produce significant rewards. Share a relevant Facebook page and add it to your favorites. Retweet an interesting Tweet. Comment on a relevant YouTube video. Connect with a former client or business colleague on LinkedIn These take a little more effort, but are worth it: Record a video (IF you’re a good presenter) and upload to YouTube. Write a blog article (and be sure to put posts on your Facebook pages, your LinkedIn page and Twitter account with a link to the blog). Produce a monthly e-newsletter ( ed to those who’ve subscribed via your website or blog page or fan page). YOU. ASSE.ORG/CONNECT SOCIAL