Engaging with your audience Teresa MacKinnon Principal Teaching Fellow, Language Centre, University of Warwick.

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Presentation transcript:

Engaging with your audience Teresa MacKinnon Principal Teaching Fellow, Language Centre, University of Warwick

Who am I?

Vital preparation. Identify your persona. Review your communications strategy (CS). Identify your audiences. Clarify the purpose of each communication channel. Connect with your networks. Contribute, curate and nurture. Analytics to inform your CS.

Four steps to improving your online presence Do you have an online presence? Do you know where it is coming from? Have you Googled yourself recently? Have you checked all your online profiles are up to date? Fantastic! You monitor and maintain your online presence Start assessing your online presence and decide what you want Are you sure? You and everyone you know cannot have been online, ever! Look at your profiles and online identities Communicate and connect: Blog, tweet and comment Share your outputs YES NONO What more can I do? Step 1: Search for yourself & check your impact Step 1: Search for yourself & check your impact Step 2: Keep all profiles up to date Step 2: Keep all profiles up to date Step 3: Self archive and share what you can Step 3: Self archive and share what you can Step 4: Connect & interact online Step 4: Connect & interact online NONO NONO YES NO adapted from guidelineshttp://openuct.uct.ac.za/article/academics-online-presence- guidelines

Do’s Produce a coherent, authentic “voice” Contribute and collaborate Play nicely Keep all channels connected to your central mission Support your community Keep it timely and vibrant Use analytics to inform Don’t’s SHOUT! Over use # and personal chit chat Preach Alienate your audience Assume everyone will flock to you A few final words of advice:

Thank you for listening! Please follow WarwickLanguage on twitter and youtube and UCML on twitter and Facebook. Further information and networks: AULC Resources management group on linkedinResources management group Pearltree resources for social mediaresources for social media Twitter for linguists: #mfl #mfltwitterati #languages and follow lists Managing your identityManaging your identity slideshare presentation for HEA “Changing the learning landscape.”