Enhancing Your Group Sales Campaign Using Social Networks

Presented By: Eileen Chambers, Vice President, Marketing & Sales Joe Hallissey, Assistant Account Executive

GroupTix Shows

Conversations & Relationships

Traditional Tools for Group Sales Campaigns  Direct Mail  Personal Followup  Broadcast Fax  Thank You Events  Campaigns

Direct Mail

Personal Followup Image credit: wireframedesign.co.uk

Broadcast Fax

Thank You Events

Campaigns

New social media tools for group sales campaigns

Which should I choose?

Connect with your customers on the most relevant social networks they use.

Example Networks Great for connecting with music fans A social network for video game players A great site to connect with people of any interest

Example Cases

Facebook  Create a Fan Page to promote your venue  Highlight events and offers  Connect with fans

Facebook

Twitter  Promote group discounts for your events  Answer questions from potential customers  Respond to feedback during/after the show

Twitter

Video Sharing Sites  Extend your brand  Give customers a clear understanding of your show  If interesting, videos drive traffic back to your site and encourages sharing with friends

Video Sharing Sites

Photo Sharing Sites

 Extends your brand  Provides a place for official images from event can be housed and shared  Allows for easy access by your customers to images from all events in one place

Local Search/Review Sites  Gives you a place to post information in a place your customers might visit instead of your website.  Provides an alternative place for customers to post reviews and information-both positive and negative about your venue and events.

But what about a bad review?  Be proactive  Reach out the customer publicly  Resolve the situation privately  Comment on the resolution publicly

What now? How To: Evaluate Results

Social media campaigns aren’t only measured by ROI.

They are measured by ROE = Return on Engagement

ROE Questions to Ask  Were people talking about my event?  Anyone “Like” my Facebook updates?  Did I get any “ReTweets” on Twitter?  Was my video shared?

Questions?

Follow Us Eileen Chambers, Vice President, Marketing & Sales Joe Hallissey, Assistant Account Executive

Thank You! Links to this presentation will be available on Twitter.com/grouptix tomorrow.