Dr. Michael Featherstone Intro to E-Commerce

Introduction COMMUNICATION MODES My Web site GOOGLE ‘Mike Featherstone’ BING ‘Mike Featherstone’ The IME375 Assignment page GOOGLE ‘IME375’ BING ‘IME375’ Listen/watch lectures – lectures are available on video on Youtube. Links to lectures will be provided on the assignment page (website) or/and in the Blackboard Assignment Page. Review associated lecture notes – they will also be on the assignment page. Download Skype – my username = mfeatherst1 Use Skype to call Use Skype to IM Twitter – I haven’t used it much in the past, but will if requested.

Introduction: Administrative details Tools. My course website = BlackBoard – MOSTLY FOR TESTS Course assignments page = Our ‘text’ is the website Managing the Digital Enterprise (digitalenterprise.org). Also Wall Street Journal – Student subscription rate is about $30.00 – cheap at twice the price!! SKYPE – Use it to contact me. – Practice your best etiquette. ALWAYS include ‘ime375’ in the subject line. Sign with your full name. Use the Spell checker and grammar checker (i.e. it’s smart to compose your e- mail to me in Word first) The quality (or absence thereof) of your s WILL HAVE AN IMPACT ON YOUR GRADE! You are upper-division business school students. Hours – schedule. I’m normally available online between 6pm and 9pm. Check my availability on Skype or Google +

Introduction CLASS EVENTS Expect about 4 or 5 tests and a comprehensive final exam. –That means it is IMPERITIVE that you keep up with the assigned readings. –I usually DO NOT lecture specifically on readings I assign, so that means if you have questions about them, you need to ask them in class or contact me via Skype or or Pronto. –Tests are time constrained Going over the allotted time by more than ONE MINUTE may result in a significant penalty –Review assigned videos –Take adequate lecture notes –BE FAMILIAR WITH THE LECTURE POWERPOINTS

Introduction How will your grade be determined? I don't “give” grades. You earn your grade. My input into the grade system is to think up questions for you to answer. My experience is that students may choose to do extraordinary work in a class and earn an exemplary grade. I also understand that each student has differing priorities and/or schedule conflicts. These may impede your work in the class, and thus you may not earn the grade you might otherwise have. Finally some students may simply choose not to put forth the effort required to obtain a passing grade. I leave that choice to the student.

Introduction – Course Objectives – Overview (high level) To develop factual knowledge (terminology, classifications, methods, trends). To develop Web research skills (beyond Wikipedia). To develop the ability to apply course material to improve rational thinking, problem solving and decision making. To enable students to understand the Internet's significant events and its evolution from a historical perspective. To enable students to better understand the business environment of the Web and provide a ‘theoretical underpinning' To enable students to better understand the fundamental revenue mechanisms driving the current expansion of e-Commerce and e- Business websites. To enable students to better understand current e-Commerce marketing strategies

Introduction – E-Commerce So that is what we are going to learn. Here is how we are going to learn it.  Video Lectures/ Live Lectures  Power points (lecture notes)  Other media  Blogs  Vlogs  Streaming video  Various websites  WSJ  YouTube

Introduction – E-Commerce Some e-Commerce Terms  New  Disruptive  Exponential change  Paradigm shift  Punctuated equilibrium  M-Commerce  Convergence

Introduction – E-Commerce Some ways E-Commerce affects the business environment for Small and Medium size Enterprises (SME’s)  They no longer need to depend on a small number of customers  They are able to spread risk by operating across more geographies  They have direct access to international suppliers and customers

Thank you for your attention This Concludes This Lecture