Our solution is: A Culture of Wellness Creating a Culture of Wellness Principal Wellness Company provides strategic wellness solutions that help individuals improve their personal health and help employers improve their overall organizational health by creating a sustainable culture of wellness. Effective Simple Affordable

Participant Services Wellness Assessment: Accurate and easy to understand; helps determine current health risk status and suggests changes Preventive Screenings: Ability to screen 100 percent of the population - Worksite: Professionals who are trained and certified screeners - At-Home: Testing accuracy equivalent to that of leading national labs* 100% Ability to screen 100% of population, regardless of size

Participant Services Health Coaching: One-on-one assistance for specific areas of concern to help improve overall health and reduce risk Year Round Wellness Program – Keep the healthy population healthy – Encourage those at risk to take action – Create a culture of wellness in the workplace

Participant Services Year Round Wellness Program: A custom wellness and incentive strategy Member Portal: Provides participation tracking and access to online tools and materials custom wellness strategy - Client-specific content, logo and domain name

(Click on link to open related page.) Health A-Z Drug Information Conditions Center Procedures A-Z Medical Dictionary Videos and Animations Health Calculators Men’s Health Women’s Health Kids’ and Teens’ Health Aging and Health HEALTH RESOURCES View this month’s seminar “The More You Know” and earn 2 Wellness Credits Click here to begin Announcements Get the most from your wellness portal Participate in wellness to earn lower premium Sign up to be a Wellness Champion Get ready for next month’s 5-A-Day Challenge View this month’s Impact Newsletter Health Info Learn more about pre-diabetes Understanding Body Mass Index Good cholesterol, bad cholesterol Why can’t I lose weight? Exercise: It’s a family thing How fruits and veggies help prevent cancer Resource Center My Info Wellness Assessment Program Overview Home My Credits Health Resources Welcome Bobbie August 16, 2010

A Incentive Plan Personal Improvement Population Improvement Outcomes Reporting Participation Tracking Communications Plan INDIVIDUAL ACTIVITIES Preventive Screening Health Coaching Wellness Assessment Seminars Challenges Campaigns Wellness Committees Local Events ORGANIZATIONAL ACTIVITIES Wellness Strategy

Organizational Services Personalized Implementation Manager for days - Develops a custom wellness strategy; discusses incentive programs and help make recommendations Personalized Account Manager - Reviews communication strategy, program activities and participation rates Personalized Reporting and Analysis Team - Creates custom, quarterly and annual reports

Communication Timeline Principal Wellness Company.

Costs Follow Risks Wellness is NOW

Value of Investment ROI VOI Financial Indicators Preventive Screening Indicators Health Risk Indicators Clinical Indicators Utilization Indicators Productivity Indicators Quality of Life Indicators Financial Indicators

Helping Healthier Businesses Run Better Principal Wellness Company Nearly 20 years in the business with more than 300 clients A trusted and flexible provider Regional focus with a national reach In business for more than 125 years One of world’s most ethical companies, according to Ethisphere magazine (2007)

Principal Wellness Company does not diagnose or treat any medical condition or provide medical advice. Results obtained from program participation depend upon health status and how the information provided is applied. Wellness and wellness incentive programs are subject regulation under federal and state law. Principal Wellness Company does not give legal advice. Consult with your legal advisor regarding the design of any wellness or incentive program. GP59002 | 06/2010 Principal Financial Services, Inc.