Best Practice Strategies in the WPFL Donate Life America Spring Meeting Donor Designation Collaborative Learning Session 2 June 12, 2007 Dallas, Texas

Workplace Partnership for Life Create a Donation Friendly America Identify Opportunity Build Success Leverage Resources Recognize Action Moderator Joy Demas Education Branch HRSA, Division of Transplantation

Overview Launched in 2001 by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services, the Workplace Partnership for Life: Links the nation’s OPOs and DLAs with employers, associations and universities Leverages the workplace for education and donor designation by using leadership and visibility By becoming a “Workplace Partner” an employer or group agrees to: Educate employees or members about organ donation Encourage them to register as designated donors In six years 11,100 Workplace Partners who enrolled have: Reached more than 12,300,000 potential donors Increased organ donor designations by more than 404,000 How did we do that? Let our presenters tell the story!

Our Presenters Shelly Morningstar, Akoya Jennifer Tislerics, Gift of Life Michigan Bettinna Signori, Ford Motor Company Todd Franzen, Gift of Life Donor Program

The WPFL Concept Engage and support OPOs/DLA affiliates to maximize Workplace Partnerships, increase awareness and promote donation Facilitate collaboration and sharing of best practices and spread successful strategies Increase donation promotion and actionable donor designation through the WPFL 11,100 Workplace Partners enrolled Potential to reach million employees

Host 10 monthly WPFL Learning Opportunities Highlight OPOs/DLA affiliates and Workplace Partners with successful workplace strategies Foster an “all-teach-all learn” environment; leverage new workplace opportunities and resources Enlist the contributions and commitments of a national WPFL Leadership Team Issue Challenges to increase OPO/DLA affiliate and Workplace Partner level of effort and participation Record “real” time commitments to action and “new” donor designation Measure and evaluate outcome and results The WPFL Strategy

ActionOutcome OPOs/DLA Affiliates Involved 71 Workplace Partners in Action 806 Potential Donors Reached 12,300,000 All Challenge Results

404,926 Actual “NEW” Donors Registered through the WPFL Challenges!!! Results

Learn Best Practices strategies, tactics and ideas Enhance your organization’s WPFL efforts Build successful strategic Workplace Partnerships Implement actions that produce measurable results Increase ADD – Actionable Donor Designations! Enroll Now!

Working with a National Partner on a Local Level Ford Motor Company Bettinna Signori Communications Senior Employee Benefit Communications Gift of Life Michigan Jennifer Tislerics Special Events & Partnerships Coordinator

UAW-Ford’s History of Support UAW-Ford employees and retirees –Long history of supporting many causes –Benefits not only workforce but the community where we live and work 100,000+ employees in U.S. Nearly 100 plants and offices in U.S. Involved with Organ/Tissue Donation Education Campaigns since 2000 –Agreed-to item in Collective Bargaining Agreement

OPO Support of UAW & Ford Collaborated with blood/marrow drives –Regular notifications of upcoming drives –Attended ARC/UAW-Ford celebration luncheon On agenda for local site coordinator meeting Gift of Life Michigan brought into existing partnership, to facilitate logistics

Gaining Corporate Support Find an internal champion Emotional engagement Identify and involve a recipient Capitalize on existing relationships Robin Kwasneski Ford employee Heart recipient

Gaining Corporate Support Utilize connections –OPO/Coalition Board –Transplant Docs or Hospitals –DDC/Local Coalition team contacts Engage upper management first –Results in corporate-wide support on a national level – opens the door locally Involve Akoya early in the process –National connections and resources

Keys to Success Involved OPO! Educate Partner about donation Continuous follow-up & regular communication with the corporate contacts Coordinated effort with local blood banks, National Marrow Donor Program Action plan –Tailored messaging –Timing –Quantitative Metrics

How to be an “Involved OPO” Dedicated staff to cultivate relationships Localize national ideas – fresh twists, materials specific to Partner/state Upper Management support, good internal communication –Management networks in circles w/ Partner execs Serve as resource for all plants/offices Localize materials to each location Regular s, invitations to events & WPFL campaign updates

UAW-Ford and “Give 5” Train the Trainer Worker to Worker Flyers as they leave for home Updated internal & external website Letter to reps across country re: “Give 5” campaign Continue to partner with other auto companies, expanding existing donation programs

Gift of Life and “Give 5” Provide internal training for main contacts at UAW-Ford locations Specific drop-down on sign-up page indicating UAW & Ford Ongoing feedback on results Localized posters, flyers, articles, s –(hyperlinks to facilitate) OPO website highlighting success of UAW-Ford partnership

Utilizing Strategic Partnerships to Maximize Effectiveness Todd Franzen Community Education Coordinator Gift of Life Donor Program

WPFL - Lessons Learned WPFL outreach doesn’t have to be separate Quality over Quantity Capitalize on relationships Make it Actionable

Strategic Partnership Goals Utilize internal champions Engage natural partners Make it easy but effective

Integration into other outreach DMV Partnerships –NJ: 101,738 new ADD from 1/07 – 4/07 –PA: 13,620 new ADD from 12/06 – 3/07 –DE: 1,065 new ADD from 12/06 – 5/07 Hospital Partners Statewide P.R. Campaigns Youth Education

Education campaign launched April 2007 Web page dedicated to organ and tissue donation Web game “Save Simon” to educate on donation Albert Einstein Hospital Campaign

Looking ahead – next steps Replicate Einstein hospital campaign Leverage DMV relationships Integrate with launch of statewide educational campaigns

Interactive Questions What one insight or idea resonates most with you? What actions might you consider taking with Workplace Partners in your region, based on the best practice strategies or other tactics?

Best Practice Strategies Report Data Collection HRSA selected seven OPOs and DLAs that had: Actively participated in at least three of four recent Challenges Worked with many successful Workplace Partners The focus was on their approaches for: Securing dynamic Workplace Partners Encouraging these Partners to promote donor designations through active workplace outreach

Three Best Practices 1. Establish a strong organizational foundation for a successful Partnership program. 2. Recruit and cultivate Workplace Partners strategically, with a focus on maximizing results in donor recruitment. 3. Take advantage of HRSA’s WPFL opportunities and programs for continuous learning and improvement and to leverage resources.

Best Practice Action Items 1.Establish a sound organizational foundation for a successful Partnership program. Secure strong OPO/DLA CEO and Board buy-in, with personal commitments to being champions in the community and working to recruit and “activate” Workplace Partners Establish clear, measurable goals for the program Allocate adequate resources, with clear accountability Train staff and volunteers and cultivate and reward their dedication and commitment to action Measure results and adjust

Best Practice Action Items 2.Strategically recruit and cultivate Workplace Partners Focus on Partners with strong internal champions and encourage them to secure the commitment of other CEOs or community leaders Develop specific contracts and work plans with BOLD offers and requests for each Workplace Partner Target specific populations identified in individual strategies Use state registry links or provide donor designation stations to allow immediate sign-up of designated donors Set goals, follow through, provide regular feedback, and reward success with positive media and public relations exposure

Best Practice Action Items 3.Take advantage of the WPFL OPO/DLA network for continuous learning and improvement and to leverage resources. Use HRSA’s WPFL challenges, campaign resources, and “all teach all learn” opportunities to frame, implement, and measure WPFL outreach initiatives. Follow through, follow up, follow through, and follow up

Interactive Questions Using the best practices, tool kit, and ideas for action that you've learned about today: What one idea or strategy will you implement with your WPFL program to enhance, develop or improve efforts to increase donor registrations through the workplace? What will you commit to do with your workplace program in your region or nationally by next Tuesday?

Tip Sheet

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