1. WPFL Hospital Organ Donation Campaign
OPTN/UNOS Region 4 Meeting
November 21, 2014
Houston, TX
Jeffrey Orlowski
President & CEO
LifeShare Transplant Donor Services of Oklahoma
Thank you.

2. WPFL Hospital Campaign
WPFL – National initiative to increase organ, eye, tissue, blood, and marrow donation through outreach efforts where Americans work, study, and worship
Hospital Campaign – Dynamic collaboration to increase registry enrollments, involving:
Public education and hospital development staff at organ, eye, and tissue donation organizations
Hospitals
National Partners
Good morning/afternoon. I’d like to thank UNOS, on behalf of the Health Resources and Services Administration of HHS, for providing this opportunity to tell you about the Workplace Partnership for Life and a very special collaboration – the National Hospital Organ Donation Campaign, and to encourage your organizations to participate.
HRSA’s Workplace Partnership for Life is a national initiative created in 2001 that has grown to a network of more than 11,000 partner organizations at both national and local levels, who have helped register hundreds of thousands of organ, eye, and tissue donors.
Hospital Campaign: Hospitals have been involved on the clinical side of donation and transplantation throughout the years. Our goal for this Campaign was to get hospitals and transplant centers also involved in promoting donor registration by collaborating with their local OPOs, Donate Life America affiliates, and eye and tissue banks to plan and implement activities that encourage donor registry sign-ups. 2

3. National Partners American Hospital Association
American Society of Transplantation
American Society of Transplant Surgeons
Association for Multicultural Affairs in Transplantation
Association of Organ Procurement Organizations
Donate Life America
Donation and Transplantation Community of Practice
International Transplant Nurses Society
NATCO, The Organization for Transplant Professionals
Organ Donation and Transplantation Alliance
United Network for Organ Sharing
Eleven organizations, including the United Network for Organ Sharing, AST, ASTS, AOPO, and the American Hospital Association, support the Hospital Campaign as National Partners and have committed to help increase the number of participants actively enrolled, share information about the campaign with their members, and encourage them to become involved in Phase IV.
National Partners are also highlighting the Campaign and the great work underway by OPOs, DLAs, hospitals, and transplant centers on their websites, in member communications, on monthly webinars and conference calls, and at annual meetings. Together, we are working to encourage donation registration and to foster a culture of donation within and beyond hospitals!

4. Registry Enrollments – Phases I-III
Each year, the Campaign features a special challenge. This is a period of time when hospitals and transplant centers implement a variety of outreach activities and events to encourage enrollment in their state’s donor registry.
We’re very proud to report that during the first three years of the Campaign, through their outreach activities, our Campaign partners have motivated 327,815 registry enrollments.

5. Phase III Achievements (concluded May 31, 2014)
397 enrolled hospitals and 78 enrolled transplant centers earned gold, silver, or bronze levels of recognition
32 enrolled OPOs, 18 enrolled DLAs, and 13 enrolled state hospital associations received recognition
As you can see here, in Phase III, a broad range of Campaign participants earned recognition including 397 hospitals and 78 transplant centers, for conducting hospital and community activities that promoted enrollment in state organ donor registries. 
This dynamic collaboration between HRSA, the National Partners, donation organizations and hospitals continues to energize a nationwide network of advocates for organ, eye, and tissue donation.  Today, I’ll share about Phase IV of the campaign and how your organizations can enroll and participate.

6. Goals Increase donor registration by 100,000
Phase IV August 2014 – April 2015
Goals
Increase donor registration by 100,000
Enroll additional hospitals, transplant centers, DLAs, eye banks, tissue banks, and state hospital associations
Boost the activity level of all partners
Phase IV of the campaign began in August 2014 and continues through April 2015, concluding with National Donate Life Month, a time when hospitals and transplant centers are especially focused on promoting awareness and donor registration.
The goals of this phase are:
We intend to add another 100,000 registered donors
…And we are focused on increasing the number of hospitals, transplant centers, DLAs, eye and tissue banks, and state hospital associations enrolled in the Campaign – and especially the activity level of all partners.

7. 26 of 52 State Hospital Associations
Enrolled Partners (as of 11/03/14)
1291 of 4,471 Hospitals
160 of 247 Transplant Centers
26 of 52 State Hospital Associations
58 of 58 OPOs of 52 DLAs
As Phase IV of the Hospital Campaign is underway, we are thrilled to report that we now have 100% enrollment of all OPOs!
Joining all fifty-eight (58) OPOs are one thousand two hundred and ninety-one(1,291) hospitals including one hundred and sixty transplant centers, twenty-six (26) hospital associations, and twenty-five (25) Donate Life America affiliates—working together in communities and across states to promote donor awareness and enrollment.  
In Region 4, HRSA has received enrollment forms from twenty-four (24) hospitals and ten (10) transplant centers. These partners are educating hospital employees, patients and community members about the importance of organ, eye, and tissue donation and registering new donors.
100% OPO Enrollment!

8. Annual Challenges
Enrolled hospitals earn recognition through challenges
More than 40 suggested donor registration activities to earn points
Campaign Scorecard for recording actions
In support of all partners in the Campaign, HRSA provides a range of resources and materials to help ensure a successful effort. Here’s a shot of the Scorecard, which features a menu of activities to help guide hospitals with engagement and outreach activities.
Hospitals and transplant centers work with their OPO to plan donor registration activities using the suggested actions provided on the scorecard. Each donor awareness activity – such as --- setting a goal for the number of new donor sign-ups a hospital will strive to achieve during Phase IV, hospital CEO blasts to all employees, hosting donor registry drives and Donate Life flag raisings, placing articles about donation with links to state donor registries in community newsletters, is assigned a point value.
Hospitals and transplant centers return the scorecard to their OPO who submits the form to HRSA along with the number of donor registry enrollments, if recorded.
Afterwards, HRSA will tally Scorecards, count reported donor registry enrollments, and recognize participants’ achievements. Depending on their total point score at the end of the challenge, participants can earn gold, silver or bronze recognition and receive a certificate of achievement from HRSA/HHS and recognition from the Campaign’s National Partners.

9. Campaign Resources
Enrollment form, communications materials on HRSA website
Scorecard and Guide
Coming soon in Spanish
Learning Series webinars
Toolkit badge
Link for partner websites
Campaign coaching
HRSA offers a full range of resources to support all participants including best practice webinars, campaign coaching for enrolled partners, and the Hospital Campaign toolkit.
The Toolkit includes a Campaign Guide, the Phase IV Scorecard for hospitals to report and share Campaign actions, templates for outreach and communications, educational videos, and other support materials. One new resource offered in this phase is the Hospital Campaign toolkit badge for OPOs, transplant centers, and hospitals to place on their websites for healthcare professionals to easily access all the materials and resources available on HRSA's Hospital Campaign web page. The Toolkit and all the supporting materials are available online at organdonor.gov.

10. Enroll in the Hospital Campaign
Enroll in the Hospital Campaign at:
Join WPFL e-news list – request to:
With thirty-four hospitals and transplant centers in Region 4 currently enrolled in the campaign, Phase IV provides an opportunity for all of us to increase our region’s participation in the initiative by enrolling more hospitals and all transplant centers.
Enrollment is easy. Simply download the enrollment form on organdonor.gov, or pick up a copy on the information table today. All partners who enroll and submit activity scorecards by May 15, 2015 will be formally recognized by HRSA and in National Partner communications in June of next year. So don’t miss your opportunity – enroll today.

11. For More Information contact:
HRSA/Division of Transplantation:
Mary Ganikos:
Rita Maldonado:
Division of Transplantation
Health Resources and Service Administration
Akoya Support:
Genna Cavanaugh:
Shelly Morningstar:
Bette Hughes:
Along with Enrollment forms on the information table, I’ve also brought a one-page Hospital Campaign overview with contact information and the link to organdonor.gov to access the Campaign Guide and Toolkit materials. For more information, you are also welcome to contact any of the representatives shown here, who will be happy to assist you with getting started or any questions.

12. The Health Insurance Marketplace The next open enrollment period is
…And HRSA has asked us to remind our listeners at every presentation…
The next open enrollment period is
November 15, February 15, 2015 12

13. https://akoyaonline.adobeconnect.com/wpflwebinars/
THANK YOU!
Join HRSA for the next
Hospital Campaign
Best Practice Webinar
January 21, 2015
2-3:00 p.m. ET
And – please MARK YOUR CALENDARS for upcoming Hospital Campaign webinars where participants learn how OPOs, transplant centers and hospitals are engaged in the effort.
The next best practice webinar is scheduled for Wednesday, January 21, 2015 at 2 p.m. and will feature campaign actions and best practices presented by an OPO and hospital team.
I join with HRSA and UNOS to encourage all donation organizations, transplant centers, and hospitals in Region 4 to participate in Phase IV of the Hospital Campaign and help increase donor registration across the U.S. Together, let’s do our part to meet the Phase IV 100,000 donor registrations goal.
If you have any questions,  I’d be happy to answer them.
Thank you for your time today.