© 2010 MediaMind Technologies Inc. | All rights reserved rules to boost effective rich media Keith Aylmore | Creative Sales Engineer March 2011 The Art of Rich

© 2010 MediaMind Technologies Inc. | All rights reserved 1H 2010 revenue by geography MediaMind Global team 35 offices covering 55 countries Sydney Tel Aviv London New York EMEA 52% North America 29% APAC 15% Latin America 4%

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ rule #1: content & format harmony ▸ rule #2: grab attention ▸ rule #3: a targeted message ▸ rule #4: make them dwell Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved #1#1 content & format harmony

© 2010 MediaMind Technologies Inc. | All rights reserved Support for your creativity bespoke templates on-site training 24hr support certification Dedicated Global Support dedicated support contact strategic advice

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1. MediaMind case studies: Ad formats and features, what really works 2. MediaMind research: Studies on trends and best practice 3. Creative best practice: format and build advice MediaMind tools: NEW Planning and buying tool

© 2010 MediaMind Technologies Inc. | All rights reserved

Cannes – Gold CyberLion One Show Awards 2008 – Gold Creative Review Annual – Best of 2008 One Show Awards 2008 – Gold Creative Review Annual – Best of 2008

© 2010 MediaMind Technologies Inc. | All rights reserved #2#2 grab a users attention

© 2010 MediaMind Technologies Inc. | All rights reserved Four easy ways to grab users attention Creative Engagement points3D Menus Sync Banner placements Mousetracker

© 2010 MediaMind Technologies Inc. | All rights reserved Making production easier with ‘Blocks’

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MediaMind Blocks | Easy Access

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Blocks

© 2010 MediaMind Technologies Inc. | All rights reserved #3#3 create a targeted message

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Dylan Portae Cillian Four Characters … Mollie Creative Zone Demo Personalised pleas to parents to quit..

© 2010 MediaMind Technologies Inc. | All rights reserved..Five phases of message....unless.. Creative Zone Demo Placement Specific Versions.... Generic News Hotmail Gossip Sport

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Creative Zone Demo

© 2010 MediaMind Technologies Inc. | All rights reserved Smart V Time Geo targeting Behavioural & Data CaptureGoogle Map API Contextual Ads

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning – Dynamic Content Smart Text 1 Smart Text 2 Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in Text Attributes Images Video Sound Flash Variables In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic in rich and standard Ads:

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ To site visits ▸ To ad engagement ▸ To ad exposure Re-targeting ▸ By click/conversion ▸ By engagement ▸ By geo-location ▸ By demographics ▸ By publisher keyword Optimisation ▸ To geo-location ▸ To publisher keyword ▸ To demographics Targeting

© 2010 MediaMind Technologies Inc. | All rights reserved #4 keep users engaged

© 2010 MediaMind Technologies Inc. | All rights reserved Formats – Video Extender Extender

© 2010 MediaMind Technologies Inc. | All rights reserved Formats - Sidekick

© 2010 MediaMind Technologies Inc. | All rights reserved Features - 3D “Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?” Digital Design Professional

© 2010 MediaMind Technologies Inc. | All rights reserved Content – Simplicity ‘Push the button’

© 2010 MediaMind Technologies Inc. | All rights reserved Content – Impact of Video Performance of Rich Media with and without Video Source: Mediamind Research. Data: Q to Q3 2009, Worldwide. Dwell TimeDwell Rate Adding video to Rich Media doubles Dwell Time, and increases Dwell Rate by 25%.

© 2010 MediaMind Technologies Inc. | All rights reserved Appears on the webpage as a regular banner. Expands to provide a full screen cinema-like experience. Provides a highly impactful experience for a self-selected group. Appears on the webpage as a regular banner. Expands to provide a full screen cinema-like experience. Provides a highly impactful experience for a self-selected group. Content – HD, Interactive video & games

© 2010 MediaMind Technologies Inc. | All rights reserved Case Study: Pepsi

© 2010 MediaMind Technologies Inc. | All rights reserved The impact of Dwell High Dwell increases site traffic by © 2010 Eyeblaster. All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved The Impact of Dwell Higher Dwell Rate is linked to higher Conversion Rate Source: Eyeblaster Research. Data: Q to Q Worldwide Dwell Rate Conversions Rate

© 2010 MediaMind Technologies Inc. | All rights reserved Adapting the process Viewing the ad Clicking on the advert Arrival at the web page Start exploring Trailer View On-site view through Regular banner flow (Rich or Standard) Social Sites tear-and- share forward-to- friend

© 2010 MediaMind Technologies Inc. | All rights reserved Most successful ad placement IM banner achieves best performance Physically share content Virally seed banner to Buddy List through Windows Live Track everything! Eyeblaster Analytics can track every singe interaction and follow seed. Windows Live Sharing back