INTRODUCTION TO THE WORLD OF ONLINE Bright Digital Minds Delivering Great Digital Results
AGENDA 17:15 - Welcome and Introductions 17:25 – Digital Landscape 17:45 - Google 18:00 – Social Media 18:15 – Buying Path 18:30 – Go Mobile 18:40 – Any Questions 19:00 – Quiet Pint or Two!
HANNAH SWIFT Founder of award winning Bright Digital Minds Over 6 years digital marketing experience Specialise in Affiliate Management, Social Media and Marketing Strategy. Drum Magazine – 30 under 30 women in digital marketing Committed to giving back to the community
WHO WE ARE: A dedicated team of digital marketers based in Bakewell
ABOUT THE COMPANY Founded in strong team of marketers and content writers Large client base including high street names and B2B corporations Collection of experts dotted around the room tonight
WHO WE WORK FOR:
WHO AM I? PETER DICKENSON
TODAY The internet is an amazing marketing tool – Website technology is advancing incredibly quickly – A website is now incredibly cheap to build – Loads of free marketing tools and websites Online is trackable and customisable – Imagine changing the layout of Tesco for each customer The internet is not a miracle channel – it does require effort
SOCIAL MEDIA REVOLUTION
INTRODUCTION TO ONLINE £78bn – 2012 online sales Around 9/10% of all retail sales are made online Online is still growing – Christmas 2012 up 17.4% Offline growth has stalled – Christmas 2012 up 0.3% Multichannel is getting bigger
INTRODUCTION TO ONLINE 35% of traffic received is from search engines – 90.6% of search traffic is from Google 1 in 6 page impressions in the UK is on facebook – 7.5% of traffic received by websites is from Facebook
INTRODUCTION TO ONLINE Go Mobile – 27% of s are opened on a mobile phone – 84% of mobile revenue is from the Ipad – Site Useage Ipad users spend most time per page. Mobile users least time per page Mobile users most pages per visit
SEARCH ENGINE BASICS On average 35% of website traffic comes from Google – You must sell your site to Google Basics – Onsite Page Headers Keywords Image Tags Robots Duplicate content – Offsite Links – Link Titles – Bad Links – Panda & Penguin Updates
SEARCH ENGINE BASICS Buy Adverts on a Per Click Basis – Search result pages – Product listings – Retargeting – It’s not just price Quality adverts Quality landing pages Interested clickers
SEARCH ENGINE BASICS Create Pages – Interact with customers and potential customers – Buy ads to your posts – Buy ads to your pages – Grow fanbase with competitions, but monitor carefully Be-careful not to spam!
Always be collecting s – Customers – Enquiries – Stock updates – Competitions You can people in the process of transaction You cannot send 3 rd party s without permission Be-careful not to spam!
140 characters of content Conversation Search Retweet Promoted Tweets #Hashtags
Pin Pictures 95% female! No advertising model - yet
MARKETING 101 Not every person is ready to buy your product or service – Either not ready – Or not in a position to buy – Build your brand Lead generation – Can’t buy solar panels on your roof as a number of variables Such as size of roof Direction roof facing Electrical wiring – Balancing quality data with getting contact details – Incentivise people to leave data Win prizes Free brochure Discount on ordering later Book a no quibble call – Don’t forget to book a time – Show some good sample sites
TOP TIPS
Website – contact details are essential! – Writing content People will come and read your content Other businesses will link to you – SEO – Traffic Facebook Pages – Start talking – Monitor what gets more interaction Twitter – Follow related people – Change times and days of posts LinkedIn – Mailchimp – Send when you have something to talk about ie new products or offers
TOP TIPS – Work out who you want in your business? Locals/Tourists/Both Where do they hang out? – Use other local businesses to help grow yours People use smart phones when they are out – Promote in pubs, B&B’s & restaurants Share across social media Totally Locally / Local listings sites – Reviews Trip advisor – Group Buying Wahanda Groupon – Build your brand With customers With referrals – Brand advocates
QUESTIONS AND ANSWERS
FOR MORE INFO Brightdigitalminds.co.uk