Dr. Michael Featherstone Intro to E-Commerce

Introduction COMMUNICATION MODES My Web site GOOGLE ‘Mike Featherstone’ BING ‘Mike Featherstone’ The IME375 Assignment page GOOGLE ‘IME375’ BING ‘IME375’ Listen/watch lectures – Lectures are available on the Assignment Page Review associated lecture notes – they will be on the Assignment Page as well. Skype – my username = mfeatherst1 Use Skype to call Use Skype to IM Twitter – I haven’t used it much in the past, but will if requested.

Introduction - Tools for you WSJ Subscription info on Assignment page. Student.wsj.com Note Taker HD Evernote

Introduction: Administrative details Tools. BlackBoard – MOSTLY FOR TESTS Our ‘text’ is the Assignment Page. Wall Street Journal Blogs (links on assignment page) SKYPE – Use it to contact me. – Practice your best etiquette. ALWAYS include ‘ime375’ in the subject line. Sign with your full name. Use the Spell checker and grammar checker (i.e. it’s smart to compose your e- mail to me in Word first) The quality (or absence thereof) will have an impact on your grade Hours – schedule. I’m on campus Tuesdays and Thursdays. I’m in class 11:00-12:30 and 2:30-4:00.

Introduction CLASS EVENTS Expect about 4 or 5 tests and a comprehensive final exam. –That means it is IMPERITIVE that you keep up with the assigned readings. –I usually DO NOT lecture specifically on readings I assign, so that means if you have questions about them, you need to ask them (in class or after class). –Tests are “open web” and time constrained Going over the allotted time by more than ONE MINUTE may result in a significant penalty –Review assigned videos –Take adequate lecture notes. –BE FAMILIAR WITH THE LECTURE POWERPOINTS. –I’m thinking maybe a team assignment.

Introduction How will your grade be determined? I don’t “give” grades. You earn your grade. My experience is that students may choose to do extraordinary work in a class and earn an exemplary grade. I also understand that each student has differing priorities and/or schedule conflicts. These may impede your work in the class, and thus you may not earn the grade you might otherwise have. Finally some students may simply choose not to put forth the effort required to obtain a passing grade. I leave that choice to the student.

Introduction – Course Objectives – Overview (high level) To develop factual knowledge (terminology, classifications, methods, trends). To develop Web research skills (beyond Wikipedia). To develop the ability to apply course material and Tech tools to improve rational thinking, problem solving and decision making. To enable students to understand the Internet's significant events and its evolution from a historical perspective. To enable students to better understand the business environment of the Web and provide a ‘theoretical underpinning' To enable students to better understand the fundamental revenue mechanisms driving the current expansion of e-Commerce and e-Business websites. To enable students to better understand current e-Commerce marketing strategies

Introduction – Course Objectives – Detailed Guidelines Discuss the origins and growth of PC’s, the Web, and e-Commerce Describe some ways e-Commerce differs from ‘pre-Web’ business Recognize and discuss new Web business applications Describe types of e-Commerce business models Understand the evolution of e-Commerce For example – Amazon.com Give an overview of the current state of the conduct of business on the Web and study the ‘Major Players’ Google, Amazon, Facebook, Twitter, Microsoft, E-bay Describe current and new marketing strategies for e-businesses Discuss the present extraordinary change in user access to the Web Think “Bandwidth Cloud computing Impact of iPads and Tablet computers Impact of other Mobile devices - iPhone, Androids, et. al. - and the concept of convergence

Introduction – E-Commerce So that is what we are going to learn. Here is how we are going to learn it.  Lectures  Power points (lecture notes)  Video and other media  Blogs  Vlogs  Streaming video  Various websites  Team Projects/case studies (?)

Introduction – E-Commerce A reporter interviewed Albert Einstein. At the end of the interview, the reporter asked if he could have Einstein's phone number so he could call if he had further questions. “Certainly” replied Einstein. He picked up the phone directory and looked up his phone number, then wrote it on a slip of paper and handed it to the reporter. Dumbfounded, the reporter said, "You are considered to be the smartest man in the world and you can't remember your own phone number?” Einstein replied, “Why should I memorize something when I know where to find it?”

Introduction – E-Commerce Today one can find everything on the web… and usually on YouTube. Thanks to our (your) data exhaust. Google alone processes 24 petabytes of data every day. And that was in Facebook gets more than 10 million new photos uploaded every hour.

Introduction – E-Commerce A BYTE is a character of information. This sentence consists of 54 bytes (including spaces). A K- BYTE (Kilobyte) is 1000 characters of information

Introduction – E-Commerce A BYTE is a character of information. This sentence consists of 54 bytes (including spaces). A K- BYTE (Kilobyte) is 1000 characters of information A Megabyte is a million characters of information (1000 K-bytes)

Introduction – E-Commerce A BYTE is a character of information. This sentence consists of 54 bytes (including spaces). A K- BYTE (Kilobyte) is 1000 characters of information A Megabyte is a million characters of information (1000 K-bytes) A Gigabyte is 1000 Megabytes

Introduction – E-Commerce A BYTE is a character of information. This sentence consists of 54 bytes (including spaces). A K- BYTE (Kilobyte) is 1000 characters of information A Megabyte is a million characters of information (1000 K-bytes) A Gigabyte is 1000 Megabytes A Terabyte is 1000 Gigabytes

Introduction – E-Commerce A BYTE is a character of information. This sentence consists of 54 bytes (including spaces). A K- BYTE (Kilobyte) is 1000 characters of information A Megabyte is a million characters of information (1000 K-bytes) A Gigabyte is 1000 Megabytes A Terabyte is 1000 Gigabytes A Petabyte is 1000 Terabytes Here is the numerical representation of a Petabyte 1,000,000,000,000,000

Introduction – E-Commerce A BYTE is a character of information. This sentence consists of 54 bytes (including spaces). A K- BYTE (Kilobyte) is 1000 characters of information A Megabyte is a million characters of information (1000 K-bytes) A Gigabyte is 1000 Megabytes A Terabyte is 1000 Gigabytes A Petabyte is 1000 Terabytes Here is the numerical representation of a Petabyte 1,000,000,000,000,000 An Exabyte is 1000 Petabytes

Introduction – E-Commerce Some terms used to describe e-Commerce  New  Disruptive  Exponential change  Paradigm shift  Punctuated equilibrium  M-Commerce  Media Convergence

Introduction – E-Commerce Some ways E-Commerce affects the business environment for Small and Medium size Enterprises (SME’s)  They no longer need to depend on a small number of customers  They are able to spread risk by operating across more geographies  They have direct access to international suppliers and customers

Thank you for your attention This Concludes This Lecture