- 1 - Business Plan Submission Template Participant Name IdPhone Number Team Member 1 Team Member 2 Team Member 3

- 2 - Business Idea Q. Describe your business idea and tell us what problem will you be solving Example: Uber Business Idea: Provide a convenient and cost efficient way of transportation to the people in cities by providing them access to taxis via smartphones. Problem that we are solving: In major cities booking a taxi still remains an expensive and a cumbersome process. With Uber we provide a one touch solution to reserve cabs with smartphones anyplace anytime

- 3 - Market Size and Competition Landscape Q. How big is the market and who are the existing players in this market Example: Uber Market Size: The Indian radio taxi market is pegged anywhere between $6-$9 billion dollars by different estimates, and is forecast to grow at 17-20% annually. More importantly, only about 4-6% of this market is organized sector – the rest is by operators who own fleets of 2-50 cars and typically have a presence in one city. Main players on the Indian Market: Ola Cabs (recently acquired TaxiforSure) Meeru Cabs EasyCab Tabcab

- 4 - Revenue/Business Model Q. Who are your potential clients and how will you make money Example: Uber Potential Clients: All citizens who are looking to travel within a city are potential clients How do they make money: The service is completely free for clients who are booking taxis. Uber charges x% of fees from the drivers who use the app to on-board clients (x depends on the market)

- 5 - Unique Selling Proposition Q. What is new about your product/service ? What are your differentiators ? Example: Uber Novelty of Product/Service: Uber revolutionalized the taxi market by providing ease and comfort to users while ordering taxi rides. Also on the driver side Uber does not own any car fleets thus making drivers responsible for their own business ensuring scalability, reducing Uber’s costs and maintaining high service levels Differentiators: Ease of use with user friendly high performing smartphone app No car fleet – thus differentiating itself from traditional taxi providers