1. Idea Execution Document for Making the Elevator Pitch
Entrepreneur’s Unique Registration Code: 69290A4E
Entrepreneur Name: Srikanth Sombhatla
id:
Mobile number:

2. Mobile Ticketing
Mobile Ticketing leverages on mobile phone penetration to purchase daily, monthly and platform tickets for local trains via toll-free SMS which in turn makes local train travel comfortable and convenient by reducing long queues before ticket counter which saves commuter's valuable time.

3. Need What we are addressing?
We are addressing to simplify print ticketing and reduce long queues.
A commuter spends an average of 11 minutes waiting in queue before ticket counter. Even worse in rush hours.
Human resources in ticket counters and automatic ticket vending machines serve the purpose currently.
What are the benefits of Mobile Ticketing?
Comfort of booking your ticket with your mobile phone.
Saves valuable time spent in waiting before ticket counter and no last minute tensions. More comfort and convenience to commuters.
It is Environmental Friendly! No paper and print cartridge wastage.
Target customers
Possible target customers are local train commuters having a mobile phone.
Businesses who want to source ads through ticket confirmation SMS.

4. Market Potential
Millions of ridership across country buying local train tickets and platform tickets.
6.94 million daily ridership in Mumbai Suburban trains.
1.5 million daily ridership in Hyderabad MMTS.
Millions of upcoming Metro travelers across multiple cities.
Huge long term potential tapping ever growing country’s transport infrastructure.
Businesses pay for ads that cover huge ridership.
More ad value and target audience as we expand.
Competition
This is a pioneering product.
Traditional ticket counters and automatic ticket vending machines are some alternatives.
Monthly pass holders. They can become target customers as we serve monthly tickets too.

5. Value Proposition
Centralized SMS server/gateway allowing ticket booking through a toll-free SMS.
Billing done directly from customer’s phone balance, via respective operator support.
Ticket confirmation SMS take the place of printed ticket.
Each ticket confirmation SMS is sourced with a contextual ad.
Big Picture
Phase 1 : Cover Hyderabad MMTS, Chennai MRTS.
Phase 2 : Cover Delhi Metro and Mumbai Suburban trains.
Phase 3 : Expand to all major cities and upcoming Metro Systems.
Publicity
Cooperative publicity in Indian Railways premises and particularly at ticket counters.
Smart publicity in Social media like Facebook, Orkut, Twitter etc.

6. Company & Team Don’t have a company yet! Required Roles
Marketing team of 4 who are well versed with dealing Railway projects and have ad-sourcing background.
Project Manager who is well versed with Indian railways projects.
Server Administrator to maintain ticket server – this can be outsourced or maintained along with Indian Railways.
Team of 8 developers to develop supporting software.

7. Business Model Partnership Indian Railways is the natural partner.
We need Indian Railways support to execute it.
Local ad sources like JustDial and Google to source ads
Phone manufactures who want to embed this service into their phone models.
People buy phones that book tickets !
Pricing
Same as paper ticket. This makes it equal alternative.
Revenue
Share revenue with Indian Railways from each ticket sold
Average of 20 Paisa per ticket. (Approximate estimates)
Share revenue on costs saved from paper and print cartridge.
Revenue from text ads with every ticket response SMS.
Average of 25 Paisa per ticket.
Revenue from ads in mobile apps using this service.
Share revenue on each phone sold which is embed with this service.

8. Funding Requirements Operational costs (Approximate estimations)
Maintain SMS Server and salaries.
Annual cost of Rs. 6.5 million
Huge chunk goes for marketing team as we need talented team to deal with Indian Railways and ad sources.
Publicity costs
Annual cost of Rs. 1.5 million – cooperative publicity with Indian Railways and Social Media usage reduces publicity costs.
No huge infrastructure costs required.
What we are looking in an Investor?
Apart from seed funding we want more contacts with Indian Railways.
Good mentor.

9. You can contact me at srikanthsombhatla@gmail.com Phone: 919885851504
Thanks
You can contact me at
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