1. An economy for the benefit of the collective interest1 17
Smart mobility
An economy for the benefit of the collective interest

2. 2 17
Smarter Shared Rides
September 2016

3. Meeting the need for cheap, convenient transportation3 17
US Transportation market
On Demand
Convenience
Smarter Shared Rides:
Instant booking
No fixed routes
Dynamic routing
Convenient & affordable
Transit or car sharing
Price

4. Split – a new shared ride solution4 17
Split – a new shared ride solution
Split instantly connects people traveling in the same direction using a real-time routing algorithm :
Book your trip on a smartphone
We match you with people going in your same direction
We combine multiple overlapping trips in a single vehicle along an optimized route, saving everyone money
These are not pre-determined fixed routes; we are literally creating the trips in real time as requests come in

5. Split – a new shared ride solution5 17
Split – a new shared ride solution
Average 2.5 people per vehicle
½ the price of a typical taxi, slightly more expensive than bus
Transparent – price is promised before the customer commits
Efficient, sustainable, and affordable

6. How does it work for riders?6 17
How does it work for riders?

7. Split is made possible by a proven, piloted technology7 17
Split is made possible by a proven, piloted technology
Proprietary Algorithm
Already in use in Finland
Over 25 man-years of engineering in Ajelo – acquired by Transdev
Dynamically matches passengers and vehicles
Incorporates traffic, city travel patterns and other key local components to ensure most efficient routing possible
Servicing Helsinki since 2012
Helsinki Proof of Concept has proven the technology and effectiveness of the algorithm
With only 15 vehicles, up to 700 trips per day
“Layered in” over the existing strong public transport options

8. Launched in the core of DC in mid-May, and quickly expanding in 20158 17
Targeting very specific area in the center city –
dense residential, business & leisure neighborhoods

9. More profit/vehicle – for Split & for drivers
Split has changed the economics of single vehicle transportation 9 17
1 hour, 1 vehicle
Current Uber model (best case)
Split model
1.94 passengers/hour
4.5 passengers/hour
$24.75 ($5.50*4.5)
$21.34 ($11*1.94)
Uber App
Split app
$17.10
$4.27
$19.80
$4.95
Driver Share
Driver Share
More profit/vehicle – for Split & for drivers
Source: Uber operation data

10. 10 17
A look at Split in DC

11. How local authorities could be a part of transport optimization ?11 17
How local authorities could be a part of transport optimization ?

12. 12 17
Functions
Around you: around your position or location you specified, view on a map the breakpoints of transport networks, car parks and resorts bike sharing then see passage schedules lines transportation and the availability of public bike system and parking lots.
Traffic Info: interactive real-time traffic map & predilection estimated traffic.
Route calculation: enter your starting point and destination, date and time, and get the right transportation solutions for your trip. You can specify preferences (addicted to the car, cycling fan, subscriber of public transports ...) which will be considered in the research for solutions.
Guidance on the way: activate the function and application support will follow in real time your movement in the city of Lyon. You will be guided step by step. If there is an incident (bus late with risk of missing a match, bottling about following your path ...), you will be alerted and you can recalculate your route to find other solutions in real time.
Real time times Plane: live arrivals and departures from the airport Lyon St Exupery
Direct call taxi companies: one click and you are put in touch
Other functions : Optimization of urban freight

13. 13 17
How does it work ?
Optimisation of urban traffic regulation & coordonation of all transport modes
Provision of real-time information for all modes, anytime, anywhere
Freight delivery optimisation. Fleet management services.
Real-time urban mobility
Monitoring systems +
City’s mobility data set

14. 14 17
Objectives
Opticities will associate major cities and groups at the forefront in these fields in Europ to develop :
Genuine multimodal solutions.
A contractual framework.
European interoperability of urban mobility data and mobility solutions.
Enhance network operators’ supervision capacity and management efficiency thus allowing for smart and adapted decision making processes.
Develop, try out and assess high-level innovative multimodal information and transport management services.
Enhance users’ accessibility to mobility services through the display of coherent and highly reliable multimodal information.

15. Achievable objectives15 17
Achievable objectives
Effectiveness: OPTICITIES will develop solutions with a deployment perspective of 3 to 5 years. Thanks to the association of public stakeholders in charge of mobility policies implementation and renowned ITS professionals accustomed with solutions deployment, OPTICITIES will deliver tangible and useful results
Scalability: OPTICITIES will combine public, industrial and academic actors from different sectors looking forward to work on common grounds to develop solutions adjusted to each urban typology. The 6 cities representing 6 specific mobility situations and 6 experimentation fields will constitute the right theatres to consolidate adjusted solutions through a common approach
Transferability: OPTICITIES covers a large typology of European cities and will develop and largely disseminate a set of recommendations to foster the deployment of the project results in European cities. Thanks to the involvement of influential networks representing excellence in sustainable mobility, OPTICITIES outputs will be largely disseminated towards targeted audiences.

16. Impact expected Modal Shift : 6% towards soft and public modes by 202516 17
Impact expected
Modal Shift : 6% towards soft and public modes by 2025
Public space management: gain of 3.6 million m² public square
Traffic congestion decrease and optimized road network operations : gain of 1.5 million tons CO2 per year
Development of European ITS market for urban information thanks to interoperable solutions
Optimization of urban freight operations thanks to Urban Freight Navigator

17. THANK YOU FOR YOUR ATTENTION17
THANK YOU FOR YOUR ATTENTION