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Target community and clients Target community - people you want to help Clients - people who might use your product or service – if applicable Describe.

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Presentation on theme: "Target community and clients Target community - people you want to help Clients - people who might use your product or service – if applicable Describe."— Presentation transcript:

1 Target community and clients Target community - people you want to help Clients - people who might use your product or service – if applicable Describe the community Place? Age group? Common problem or need? Help more than one community? Why this community?

2 Value propositions What are we offering? What problem or need are we solving? Why should anyone care? What are we going to do to solve the problem? Anything new or creative?

3 Our Solution… This could be… A product Making stuff An action Doing stuff A network A chain of people that provide support for the target community.

4 Key Partners Who do we need to help us? What do we want them to do for us? Help with key resources? Help with key activities? How will we contact them? How will helping us benefit them?

5 Key Activities Delivery of solution? What steps? What order? Who is involved? List the steps needed When? Who?

6 Relationships What kind of relationship with our target community? How do we build that? How do we maintain that? Onetime action? Repeated? Often? By whom?

7 Relationships continued With the target community How will they know about our solution? How do they get a say in how our solution works? How can they give us feedback on what worked and what didn’t? With the key partners How do we make contact? How do we convince them to support us? How do we ensure they continue to support us? With clients (If applicable) How do they know about our product or service? How we get them to pay money? How can we make sure they are satisfied with what we offer?

8 Channels How do we get our creative solution to our target community? Access? Delivery? How? When?

9 Cost structure Money? – Raising money to solve the problem? – Raising awareness? Spend as little money as possible or maximise the value/ impact of the project? Cost of key resources? Cost key activities? Stuff for free? Consider in your costs: Purchase of raw material Production Transport Selling and marketing

10 Revenue streams How are costs going to be covered? If we are offering a product or service, how much to do we need to charge to cover our costs? Where is the money to start? How do we know the funding is sustainable?


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