1. Disruption Or Decline, What’s Next For The Black Cab?
Tony Kenmuir CMILT – Chairman Central Taxis

2. 500 Taxis
1100 Drivers
70 Staff
50,000 Rides Weekly
2.6M journeys - 4M Passengers Annually
£27M Pre-booked Turnover + “Rank & Hail”

5. Edinburgh facing massive challenges around mobility
Traffic speeds in Edinburgh are now very similar to traffic speeds from over 100 years ago when horse and carts were the main form of transport: speed in Edinburgh has plummeted to below 7.0mph
Edinburgh facing massive challenges around mobility
30% of commuters in Edinburgh still use private-cars, 70% of them with driver only on board
Source: Morgan Stanley Research

8. The same app that connects Gett customers to black cabs will soon enable them to ‘Gett’ other things they need - from beauty and home services to dry cleaning and food & drink - all with the same promise of high quality service.

10. A $10 trillion annual market. Tectonic shifts on a global scale
10 Trillion Miles
Global miles travelled annually by private cars
A $10 trillion annual market. Tectonic shifts on a global scale
$1 Cost per Mile
Global average cost per mile travelled $ =
$10 Trillion
Personal annual transportation market globally
Source: Morgan Stanley Research

11. On-demand transportation is growing 3X fold annually
50%
in 2025 half of all driven miles will be on-demand “as a service”
Rides per day
30M+
6M+
2009
2015
2016
2025
Source: Morgan Stanley Research

12. Where are we? … and more futuristic ways of moving…
Offer on-demand, predictive transport service to the wider public
Supplementing low-density public transport
Taxi sharing
Integration with other means of transport
Demand forecasting and increased utilization
Data-driven
pricing

18. Sustainable Disruption
Optimizing Existing Supply
By optimizing the use of black cabs we can ensure the existing city infrastructure is as efficient as possible as opposed to disrupting & replacing it. The most qualified drivers in the World, all cabs have wheelchair access, 5 or 6 seats: supporting the mobility needs of everybody
Sustainable Disruption
"Enhance the lives of many, creating a sustainable future for our cities through disruptive technology"
Technology & Data
Cutting edge technology & data analysis ensures cabs are highly utilised and passengers experience hassle-free service. New products in the taxi-sharing space, allow for capacity maximization at a low price point
Operational Excellence
24/7 customer service ensures all passengers and drivers in need can instantly get support, enabler for new technologies adoption by less tech-savvy and mobile users 8

20. Safe and accessible all the time:
Quick:
3 0 % faster than any other vehicle in town
Pick-up in less than 5 minutes
Safe and accessible all the time:
>3,500 licensed drivers, serving the public and private sector, tourists and general public
All cabs fully accessible for wheelchair users and other special needs
Affordable thanks to new technology:
Innovative pricing mechanisms (quote fare in advance) and innovative routing algorithms attract more and more customers and improve weekly earnings of drivers
A perfect vehicle for taxi-sharing solutions: easy access, 5 seats or more, use of bus lanes
Getting green:
With the introduction of the new TX 2017/18, aiming to become one of the greenest fleets in the world
Confidential

22. Disruption or decline for the Black Cab?

23. In a world of “on demand transport”…
THE BLACK CAB WILL BE THE DISRUPTOR!

24. Disruption Or Decline, What’s Next For The Black Cab?
Tony Kenmuir CMILT – Chairman Central Taxis